CONFIDENTIAL Grouper Overview for SPTI March 2007.

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Presentation transcript:

CONFIDENTIAL Grouper Overview for SPTI March 2007

page 1 Grouper Background SPE Acquired Grouper in August 2006 Since acquisition Grouper has focused on: –Integrating with Sony –Increasing audience –Growing its base of user generated videos In June 2007 Grouper will re-launch, emphasizing: –Differentiated content –Superior programming –Advertising / monetization

page 2 Integrating with Sony Pictures and Sony Hardware Seinfeld Season 7 PSP ScreenBites Custom landing page Featured on home page Special Seinfeld newsletter Custom “Seinfeld Video Player” for MySpace page “Buy DVD” links in video player 100 classic clips from SPE library Clips exclusive to Grouper Featured on home page Buy DVD via SonyStyle Download to Own via Movie Link Grouper service and branding included in latest PSP firmware Allows users to subscribe to RSS feeds of videos based on customized key words

page 3 Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content Develop best-of-breed programmed channels, including a mix of originally-developed, third-party, and user-uploaded videos Secure compelling, high quality content by providing incentives including a “pathway to recognition” for content creators Grouper 3.0 Overview Re-launching Grouper in June with a focus on differentiated content programmed on a channel basis

page 4 International Opportunities Grouper Audience N.A.:38% W. Europe: 20% Asia: 35% Australia: 2% S.A.: 2% Africa: 1% E. Europe: 3% Over 9MM Global Users Opportunities Grouper 3.0 will initially emphasize domestic content to leverage domestic programming expertise and SPTAS relationships International sales represents a significant incremental opportunity –Two thirds of current users are outside the U.S. SPTI Ad Sales team will work closely with SPTAS to generate an estimated $725K in revenues in FY08 International ads will be targeted (i.e. ads will be local rather than uniform globally)