Lotteries Have Nothing to Fear Warwick Bartlett Global Betting & Gaming Consultancy

U.K. Gambling Market SegmentOutletsGGY £M Betting Shops9,0492,841 AGC’s1, Casino’s Slots35,852 (number of machines) 1,447 Bingo UK Internet2,784 (GBGC estimate)

National Lottery Sales 2011£M Lotto2,475 Lotto Plus Thunderball 330 Instants1,725 Hotpicks 199 Daily Play 4.3 Euro Millions1,666 Total6,503 ($10,079)

Society Lotteries Lottery by typeNumberRevenue £M Society Lottery (both) Internet Society Lottery149

Ladbrokes Victoria Train Station

2 nd Shop

Odds Comparison Sites

UK gambler- conditioned by competition Discerning in his choice Hunt is for Value Speed of Service- essential Loyalty programmes and free bets

Profit % per runner HR

Propensity to gamble CountryGGY per capita US$GGY/GDP(%) Singapore Australia Canada Japan Hong Kong (excludes trips Macau & illegal) Finland Italy (excludes illegal) New Zealand UK (eighth) USA (excludes illegal gambling)

The Future US legislate State by State Three major global egaming hubs Lotteries will maintain their pre-eminent gambling status.

Three Hubs – Three Prerequisites IT Infrastructure Gambling expertise Time zone Tax

Future Products TV Bingo Developed for Russian market In 2001 sold 7.6 million cards and three million people simultaneously played. Currently being played in former Yugoslavia.

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