Creativity and Innovation in Business & Organizations Presented by Shane Sasnow of Forward Motion

Definitions in a Cycle Discovery (Big & Little) Incubation Creative Thinking Breakthrough Ideas Illumination Creativity, Create, Creative Creation/Invention (B&L) Internal Verification Distribution External Verification Innovation (B&L)

Why be a Creative or Innovative Organization? Competitive advantage Profit Creative Leadership Exponential Complexity Organizational Buy in

The Parts of Creativity The 4 P’s The 4 P’s Product Product Person Person Press Press Process Process By Mel Rhodes 1961

Product: The Raison d’etre for Business What is a product? What makes a product creative or innovative? How do you measure it? Amabile’s Consensual Assessment Technique Besemer’s Categories of Product Measure Roger’s characteristics for acceptance of new (innovative) products How do you make a creative or innovative product?

Creative or Innovate Product?

Person: Individuals Who is creative? Who is creative?

Person: Individuals Characteristics of creative people Characteristics of creative people  Risk takers  Curiosity  Tolerance for ambiguity  Intrinsically motivated  Have a developed means to express their creativity How does this relate to business? How does this relate to business?  Intellectual property  Improvement ideas in all areas

Person: Individuals Measurable creativity characteristics Measurable creativity characteristics  Personality (what a person is like)  Developmental events (biographical surveys)  Cognition (mind function preferences)  Sensitivity to problems  Level & Style  Fluency  Flexibility  Originality  Elaboration

Person: Individuals How to, and why, measure individual creative capacity How to, and why, measure individual creative capacity  KAI (Kirton Adaptor Innovator)  Torrance Test of Creative Thinking (TTCT)  Four Sight  Idea Generation, Clarifier, Developer, Implementer  Remote Associative Test  MBTI (Myers Briggs)

Person: Individuals How to improve individual creative capacity How to improve individual creative capacity  Train in creativity tools, techniques, and methods  Provide resources (personal and professional)  Provide opportunities for intrinsic motivation  Provide a safe space for creative behavior

Person: Groups and teams What is a creative team? What is a creative team? Why have them? Why have them? How and what do you measure? How and what do you measure? How to improve performance? How to improve performance? Facilitation Facilitation Training Training Team development Team development Practice Practice Common goal Common goal Equal playing feild Equal playing feild

Person: Leaders How does creativity relate to leadership? How does creativity relate to leadership? Key capacity Key capacity Organizational development Organizational development Direction setting Direction setting Leadership style and organizational fit Leadership style and organizational fit

Press: The Context of Creativity Internal press Internal press External press External press Culture & Climate Culture & Climate What is conducive for a creative organization? What is conducive for a creative organization?

Press: Positive Characteristics Challenge Freedom Idea support Trust Dynamics Playfulness Debates Risk taking Idea time Organizational encouragement Supervisory encouragement Work group supports Sufficient resources Challenging work Negative characteristics Conflict Organizational impediments Workload pressure Bureaucracy

Press: How to measure Organizational evaluations for creative climate Creative Climate Questionnaire by Goran Eckvall KEYS by Theresa Amabile

Process: Types Generate creative output Functional parts of the organization

Process:Models Models Models Prepare, Incubate, Illuminate, Verification (Wallas) Prepare, Incubate, Illuminate, Verification (Wallas) Creative Problem Solving Creative Problem Solving Goal, Wish, or Challenge Goal, Wish, or Challenge Data Collection Data Collection Clarify the Problem Clarify the Problem Generate ideas Generate ideas Select and strengthen solutions Select and strengthen solutions Implementation Implementation Arts based: such as improvisation Arts based: such as improvisation Design thinking Design thinking Innovate Like Edison, Think Like DaVinci Innovate Like Edison, Think Like DaVinci

Process: Tools and Techniques Framing and re-framing problems Framing and re-framing problems Brainstorming (Brain writing, with Post-its) Brainstorming (Brain writing, with Post-its) Forced Connections Forced Connections Visually Identifying Relationships Visually Identifying Relationships Excursions Excursions Mind Mapping Mind Mapping Socio Drama Socio Drama TRIZ TRIZ High Speed prototyping High Speed prototyping Challenging Assumptions Challenging Assumptions Stream of Consciousness Stream of Consciousness Synectics (Analagous and Metaphors) Synectics (Analagous and Metaphors) Idea management systems Idea management systems Study unrelated areas Study unrelated areas

Process: Measurement & Improvement Measurement is outcome based. Measurement is outcome based. Final product new and useful? Final product new and useful? The act of measuring a creative process can be detrimental to positive outcomes. The act of measuring a creative process can be detrimental to positive outcomes. Improvement Improvement Learn and apply models, tools, and techniques Learn and apply models, tools, and techniques Improve personal and team capacity Improve personal and team capacity Improve press (leadership) Improve press (leadership) Facilitation (be lead by a professional) Facilitation (be lead by a professional) Study unrelated processes Study unrelated processes

Putting It All Together Product Product Person Person Press Press Process Process What is it? Why do it? Who does it? When? How do you measure it? How do you improve it? Other considerations Other considerations Creative Economy Creative Economy Strategic Innovation Strategic Innovation Creative Ecosystem Creative Ecosystem Cyclical Nature of Creativity:Innovation Cyclical Nature of Creativity:Innovation

Thank you. Shane Sasnow Forward Motion