REVENUE POTENTIAL FOR BARS AND CLUBS

Revenue Streams Not only are Adscreens a unique and Dynamic way of advertising your Club/Bar, and increasing footfall they are also capable of making money! We have devised some simple ways that a Bar/Club owner can self-liquidate the leasing costs of the Adscreen, and make money on top!

“Jump the Queue” Mechanic The Adscreens are put out into the street a few hours before the club opens. People are handed out flyers inviting them to Text a premium number on the Adscreens in order to Jump the Queue. As the Queue builds outside the Club the Adscreens also work the Queue telling people now to text the screen. People receive a text back on their mobile phone and they are moved out of the Queue. Trial Results In a Trial for the “VENUE club in Torquay UK the Club received over 275 Texts in one night. at £1 per time this equated to over £135 revenue for the Club.

VIP Mechanic The Screens are put out into the streets a couple of hours before the club opens and directly near the door as people enter the Club, they are also given a flyer inviting them to enter a competition to be a VIP for the night and have a table in a VIP area with Champagne. Trial Result. The Escape Club Amsterdam received over 50 responses for 150 flyers given out. We believe that if the Adscreens are positioned correctly in high traffic areas and directly outside the Club, then the premium Text revenue could be as much a 1 in 3 people entering the club!

Sponsorship by Major Drinks Brands We believe that major drinks brands will want to use the Adscreens both within the club and also on the streets. All the major beer and spirit brands have TV commercials, and will be prepared to use them to get to the youth market in a highly targeted way. We believe that marketed and sold correctly the Club/Bar will be able to receive up to $300 revenue per Adscreen per night for this type of activity

Competitions Premium text competitions can be run both inside and outside the club For instance “Text the screen to win an ipod” Text the screen to win a bottle of Champagne in the Club”. Designer sunglasses etc

Meet the Celeb/ Events in the Club For special nights with Celebrities present at the club. The Adscreens can be used with great effect to Text the screen to meet the Celebrity. They can also be used to publicise events at the Club and increase footfall and ticket prices.

Awareness of Events of Promotions Drinks promotions in the Club can be enhanced by girls/guys wearing the Adscreens. For instance Vodka Shot girls can wear the Adscreens with Vodka commercial playing and sell the shots at the same time. In the Venue club in Torquay vodka shot sales increased by 30% when the girls were wearing the Adscreens

Dancers in the Club Adscreens can provide a very high tech focus within the Club itself. Dancers and Acts can wear the Screens whilst dancing on stage. If this is tied in with major Drinks suppliers, we believe that the suppliers would pay to have their brands centre stage and show their TV commercials/video.

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