1 Business Opportunities in Sino-U.S. Entrepreneurship E Business Program Presented by Prof. Angela Wu, CPA & MBA,

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Presentation transcript:

1 Business Opportunities in Sino-U.S. Entrepreneurship E Business Program Presented by Prof. Angela Wu, CPA & MBA,

2 Successful Chinese Start-ups Three top performed Chinese companies are selected as Web 20 stocks by Business Week: –Ctrip –Shanda –Sina (based on info/data on September 5, 2005 edition of Business Week)

3 Billion Dollar Chinese Start-ups UTStarcom Sina Netease Baidu Focus Media Shanda

4 Entrepreneurship Entrepreneurship is the process of creating something new with value by devoting the necessary time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction and independence.

Source: Adapted from Co-Active Coaching (Davies-Black Publishing) 5 What it takes: The Wheel of Entrepreneurship Adaptability Competitiveness/Drive Confidence/Vision Discipline/Perseverance Risk Taking Listening/ Understanding Persuasiveness Organization How well do you do on each criteria? What can you do to overcome shortcomings? Ask yourself:

6 Legal Organizational Forms Sole Proprietorship Partnership Corporation Limited Liability Corporation

7 Financing Your Business Types of financing: Debt financing: involves an interest bearing instrument, usually a loan. –Short term money is used for working capital. –Long term debt (>1year) is used to purchase assets. Equity financing: offers the investor some form of ownership. Internally generated funds: are used most often.

8 Business Plan Format Executive Summary Business Description Market Analysis Competitive Analysis Marketing Strategy Operational Plan Organizational & Management Plan Risks and Mitigation Timeline/ Action Plan Long Term Development and Exit Strategy Financial Information Exhibits/Appendices

9 The Pitch How convincing a case can be made for the business idea? 1.The Opportunity 2.The Management 3. The Economics

10 Marketing Mix Decisions Product: Quality of components or materials, style, features, options, brand name. Price: Quality image, list price, quantity, discounts, quick payments credit. Place: Use of wholesaler and/or retailers, type and number of wholesaler or retailers. Promotion: Media alternatives, message, media budget, role of personnel selling.