1 Isabos is Concierge Post Mastectomy Care allowing Breast Cancer Survivors to view their post mastectomy choices in a private environment: office, home or doctor's office. Rhonda F Turner, PhD, BOCPO, CFom SEPTEMBER 2012

2 The Pitch Isabos is Concierge Post Mastectomy Care enabling the client to viewing and receive her post mastectomy items in a private environment were she feels most comfortable: office, home or doctor's office. As a one of a kind service there are no direct competitors. Technologically grounded online Mastectomy Fitter Consultation, online ordering and appointment scheduling capability and follow up provide for a complete experience. With over 2.6 Million women nationally living with breast cancer, post mastectomy services see over $500 million annually in sales from cash, credit and insurances. State and Federal laws mandate post mastectomy coverage. There are approximately 100 boutique in Texas and only 5 in Houston. The national average revenue for an independent post mastectomy boutique is $130,000. Isabos’ revenues will be received from insurance, cash or small item financing depending on services. Estimates are from AABCP survey research and team’s previous business revenue of $185,000 annually for 5+ years.

3 The Problem 2.6 Million women & 10,000 men are LIVING with breast cancer Mastectomy remains the treatment of choice for both men and women diagnosed at most stages of the disease. Breast cancer survivors are still faced with a lack of knowledge and access to quality post mastectomy care.

4 The Solution Concierge Post Mastectomy Care for Breast Cancer Survivors enable the client to viewing and receive her post mastectomy items in a private environment were she feels most comfortable: office, home or doctor's office. One on one, personalize post mastectomy service independent of medical practice or hospital service limiting protocols make Isabos the care of choice.

5 Opportunity & Market Currently 2.6 million women nationally are living with breast cancer. Mastectomy in some form is still the treatment of choice. 60% of breast cancer survivors DO NOT have reconstruction requiring an external breast prosthesis and supplies: either a custom prosthesis or a pre- manufactured prosthesis. Houston, Isabos’ initial city is a Internationally known cancer center. Estimates based on sales Isabo’s revenue during the first 3 years will be earned from two sources: web sales & provider services. Cash, credit and insurance sales are estimated at: Year 1-$50,000; Year 2-$95,00; Year 3-$155,000.

6 Technology Technology is the KEY to Isabos’ Concierge Services. Isabos services are divided into two levels. A Virtual Fitter combined with extensive information and a tailored commerce website that provides services Nationally. The Isabos Virtual Fitter. The first in the industry will utilize existing online avatar / chat services to assist and follow up with those clients who wish to use online services only. In city. (Houston) Medical Concierge service provides a one on one service. Many women post mastectomy can not or will not venture into public due to the illness or the disfigure of the surgery. Isabos Concierge component brings quality post mastectomy care to them. In city services will serve as the expansion component within the next 3 years. In the field. Laptops / Tablets will coordinate Intake, paperwork, billing and payment processes.

7 Competitive Advantages The Isabos Online Virtual Fitter, is the first in the industry & profession In city (Houston) the Isabos’ team has over 20+ years local medical practice business experience, a 200+ existing proven marketing and provider referral sources and a uniquely comprehensive knowledge of the regulatory issues facing post mastectomy. This competitive advantages is expected to last 3+ years. As most post mastectomy boutiques are independently owned small business unable to afford a significant level of online service or financial commitment. Concierge medicine is gaining in popularity. Additionally, this business model was proven in a previous Houston business Medical Practice that grossed over $3 million annually for 10+ years; making the HBJ’s fastest growing women business list 3 consecutive years and the INC 500 for 2 years.

8 Competitive Landscape Current Houston competitors 5 brick and mortar boutiques; 1 department store Customers visit lingerie stores, boutiques, shop online WITHOUT help or guidance or go without Current Online competitors Online availability is two-fold. 1) ecommerce “buyer beware” stores or inventory sale sites. Isabos’ customers have a Certified Fitter and medical practitioner at their disposal in person or online.

9 Go-to-Market Strategy The Isabos customer is a women who has had a mastectomy, prophylactic mastectomy or who has a genetic condition of the breast tissue. Post Mastectomy services are ideally provided by medical practitioners and Certified Fitters. They are also sold inappropriately by medical supply houses such as Liberty Medical and pharmacies and discount stores such as Wal-Mart and Walgreen's. Post Mastectomy includes breast prosthesis, special bras & garments, and accessories. One time, yearly payments range from $300-$5000 per breast prosthesis and $25-$100 per garment. Lymphedema & compression garments range $50-$600 per item. Isabos is unique in its service delivery method. Services will be direct market to existing referral sources, web commerce and social media marketing, online marketing to existing customer list.

10 Financial Roadmap Revenues are from provision of post mastectomy services and concierge services. Post mastectomy supplies are sold annually or when there is a change in a client’s physiological need or condition. These items when billed to insurance including Medicare & Medicaid require a physician’s prescription. Isabo’s revenue during the first 3 years will be earned from two sources: web sales & provider services. Estimates based on previous post mastectomy sales in a previous team member’s business, Cash, credit and insurance sales are estimated at: Year 1- $ 60,000 Year 2- $105,00 Year 3- $195,000 Profit is expected in Year 3 Estimated expenses for key persons, inventory, technology asset management and advertising: Year 1- $ 75,000 Year 2- $ 95,00 Year 3- $125,000 Profit is expected in Year 3 Hiring is conservatively expected at 4-6 months & 1 year. Second Round Funding will be necessary to expand to cities 2-5. Expansion is tentatively planned for year 2, 3 and 4.

11 The Team Isabos Three Person Team Certified/Licensed Prosthetist & Post Mastectomy Medical Provider Client Advocate Senior IT advisor Relevant accomplishments, degrees and awards Have previously built and maintained an award winning Prosthetic practice. Current Degrees & Licenses: PhD (PSY), CPO (Certified Prosthetist/Orthotist), CF-om (Certified Fitter Mastectomy/Orthotics), Texas LPO, MBA, JD Nationally recognized as Post Mastectomy Business & Legislative Expert Author of 3 books on running a Post Mastectomy Boutique Employees Projection Compensation for 3 person team plus hire of 1 immediate Office & Billing administrator individual and Part-time Fitter within 4 months

12 Current Status Current Milestones  Business plan complete  Incorporated as a Texas C corporation  Provider & Management Team has committed to the project  Product, prototype, or sample developed?  Website in process  business cards created  Referral list has been finalized  Lined up key partners and business advisors Requested funds are considered First Round Funding. Current milestones have been achieved by personal investments from key personnel. Next Steps: 1.launch website, 2.expand social network, 3.market to existing referral base 4.Finalize website 5.Formalize Referral source meetings 6.Lease office meeting & shipping space 7.Purchase Inventory

13 Summary Isabos is ground breaking concierge post mastectomy care services that provide quality treatment options in a private setting restoring care and dignity to breast cancer survivors Isabos requires a total of $56,500 for: Finalization of website Purchase and integration of field technology Advertising Minimum Inventory sufficient to provide options and care. Please direct business or investment questions to: Rhonda F Turner Please consider Investing at : invited.asp?rid= _ & ID=noprv invited.asp?rid= _ & ID=noprv