Toshiba Corporation.

Semiconductor  A semiconductor is a material that has electrical conductivity between those of a conductor and an insulator.  Semiconductor devices include the transistors, many kinds of diodes and digital and analog integrated circuits.  The most common devices that use semiconductor devices are laptops, PCs, cell phones, calculators, flash drives, digital cameras, radios, and MRIs etc.  The most common material that used in semiconductor is Silicon.

Agenda  History and Current & Future profile – Bilguun  SWOT Analysis – Amarsanaa  Global Market Analysis – Nick  Competitors and Recommendations - Al

H istory  Toshiba was founded by the merging of two companies, Tanaka Seizosho and Hakunetsusha, Tokyo, Japan, in  Tanaka Engineering Works, was Japan's first manufacturer of telegraph equipment.  Hakunetsusha was Japan's first producer of incandescent electric lamps.  1970, Toshiba started expending strongly by acquiring many heavy engineering and primary industry firms.  In 1987, Toshiba was accused of illegally selling CNC milling machines used to produce very quiet submarine propellers to the Soviet Union.  In 2004, Toshiba announced it would discontinue manufacturing traditional in-house cathode ray tube televisions.  In 2008 Toshiba announced that it was to drop its format in the HD DVD.

Current Profile  Toshiba is currently competing in 3 major industry fields  Infrastructure-(Nuclear power plants, rail roads, etc)  Consumer Products-(LCD-TV's, Digital phones, Pc’s, laptops, etc)  Electronic devices and components- (Semiconductors, metal conductors, display technology, etc)

Future Profile  Start investing in different semiconductor section  Create more effective and cheaper semiconductors.  Reduce cost of producing semiconductor  Continuously develop the nuclear power plant industry

Toshiba’s Current Income’s From it’s Subsidiaries.

SWOT Analysis  Strengths  Diversity of Toshiba  Expanding Pc market  Brand recognition  Advanced technological capabilities  Weaknesses  Long term debt  Lack of advertisement

SWOT Analysis  Opportunity  Growing global semiconductor market  Global Expansion  Threats  Intense competition  Weak economy

Global Semiconductor Market  Dominated by Japan, US, South Korea & Taiwan  Major global semiconductor companies include: Intel, Toshiba, Sony, IBM, Samsung, NEC, & Texas Instruments  Intel is 1 st, Samsung 2 nd, Toshiba 3rd, and Texas Instruments 4 th in global semiconductor revenue.

Worldwide Semiconductor Revenue Forecast

Market Watch  Semiconductor market expects a 17% sales drop from Quarter to the current 1 st Quarter 2009  1 st decline in semiconductor sales since 2001  Expected to regain growth in 2010 up 7.4% and up 7.5% in 2011

Worldwide Semiconductor Revenues

Three Top Competitors  Intel  Samsung  Texas Instruments

Intel  Founded on July 16, 1968, based in Santa Clara, California  Majority of business was SRAM and DRAM memory chips until the early 1980’s  Intel makes 3255 types of semiconductor  Intel working on using heat from a persons body to recharge cell phones  Intel’s revenue for 2008, from semiconductor sales, $33.8 billion, decline of.5 % from 2007

Samsung  1983 produced its first 64K DRAM  Samsung is the second in the world for making semiconductors  Today the company makes 14,465 types of semiconductors  2005 became largest manufacturer of liquid crystal display panels  2006 Samsung and Sony established joint venture for LCD panels  Samsung owns 51%, Sony 49 %, factories in Tangjung, S. Korea  2008 largest manufacturer of DRAM chips, flash memory, and optical storage devices  Revenue $20,464 billions

Texas Instruments (TI)  Company based in Dallas, Texas  Number 4 in the world for manufacturing semiconductors (makes 66,967 different types of semiconductors)  Revenue for TI was $11,768 billion  Number 1 producer of digital signal processor’s, and top supplier of chips for cellular handsets  In 2008 listed at 185 on the Fortune 500

Recommendations  Short Term  Improve market research & advertising  Continue expanding internationally  Reduce the manufacturing cost

Recommendation  Long Term  Seek opportunities for new joint venture to maximize profit and efficiency  Reduce the debt

Conclusion  Bilguun gave brief explanation of semiconductors, history, current & future profile.  Amar covered the SWOT analysis.  Nick explained the Global Market Analysis.  I covered the competitors, and made recommendations for the company.