 The concept of guerrilla marketing was invented as an unconventional system of promotions (creative ads) that relies on time, energy and imagination rather than a big spending.guerrillamarketing promotions  Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. interactiveconsumers

 The objective of guerrilla marketing is to create a unique, engaging and thought- provoking concept to generate buzz, and consequently turn viral.buzzviral  Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. PR

 More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.mobilebrand  Can anyone think of an example of a guerilla marketing which uses mobile technology?

 Guerrilla marketing online — Guerrilla marketing on the Internet Guerrilla marketing online  Reverse Graffiti — clean pavement adverts Reverse Graffiti  Viral marketing — through social networks Viral marketing  Grassroots marketing — tapping into the collective efforts of brand enthusiasts  Buzz marketing — word of mouth marketing Buzz marketing  Undercover marketing — subtle product placement Undercover marketing  Experiential marketing — interaction with product Experiential marketing

 “Guerilla Marketing Example - Coca-Cola Happiness”  Youtube  “What Is Guerrilla Marketing?”  Youtube

 Get into groups of 3 people.  Each group will choose one of the 6 types of Guerilla marketing and research or study the particular type.  Each group will present to the class 15 minutes later.