D ESIGNING AND M ARKETING A C ELL P HONE S PEAKER A MPLIFIER S PECIFICALLY FOR THE I P HONE M R. C OLBY - M ARKETING

I P HONE SPEAKER PLACEMENT Where is the speaker located on the phone? Direction of the sound? What could Apple change to produce better sound? What can YOU do to remedy the issue? LET’S TAKE A LOOK

W HAT ARE WE GOING TO MARKET ?

Y OUR OBJECTIVES There will be two teams of two and one team of three members. Please self-assign yourselves to the team that will provide you with the best democratic decision making process. You need to assign each team member a role. Use a computer and Internet to research and successfully implement the 4 “P”s of marketing Product, Place, Price, Promotion Design an iPhone speaker amplifier that your target market would buy. You may use additional materials in your design not supplied by me. Please remember this project is due Friday by 2:56 p.m.

W HAT DO YOU NEED TO INCLUDE IN THE P RESENTATION ? four Ps: price, product, promotion, and place The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place

P RICE What is the value of this product to the buyer? Are there established price points for products similar to this? How will your price compare with your competitors? Is the customer price sensitive? Will a small decrease in price help you gain extra market exposure? Will a small increase in price be undetectable by the consumer and therefore help you increase your profit margin? What discounts should be offered to trade customers, or to other specific segments of your market?

P RODUCT What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features you've missed out? Are you including costly features that the customer won't actually use? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently? What is the profitably?

PROMOTION Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity?

PLACE Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? What do you competitors do, and how can you learn from that and/or differentiate?

H OW WILL BE YOU BE GRADED ? Two rubrics will be used Rubric 1 – Used for the Product DesignProduct Design Design an iPhone Amplifier that you can market to your target market Rubric 2 – Used for the PowerPoint PresentationPowerPoint Presentation Present the answers to the four “P”s of marketing.

W HERE DO I START ? Y OUR GROUP NEEDS TO DECIDE ! P OWER P OINT RESEARCH OR A MPLIFIER D ESIGN OR B OTH D IVIDE AND C ONQUER ? GOOD LUCK!

A NY Q UESTIONS ?