Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois.

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Presentation transcript:

Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois

Mix it Up The Purpose of promotion is to tell customers about a company’s goods, services, images, or ideas to get the to buy.

Promotional Mix The specific combination that a business uses to send it’s message to customers.

Find the Right Blend Businesses often use advertising to encourage short-term sales, build product awareness, and develop a brand image.

Advertising Works best when:  Product awareness Is low  Features are not obvious  Product need to stand out of competition  Sales industry is rising

Find the Right Blend  Personal selling is the form of promotion that finds clients needs through planned, personal communication that enhances future business  Publicity is an identity- building tactic defined as a non personal presentation of ideas. Promotional message is usually through a third-party. &

Personal selling & Publicity Personal selling publicity

Sales Promotion have you ever seen these sales promotion examples?

Types of Products There are three types of products: 1.Covinence 2.Shopping 3.Specialty convenience shopping specialty