Visit The World’s First Guaranteed Results Marketing Firm Topic: Marketing Spheres

Marketing Spheres Harvard Business Review March 2013: Jeffery F. Rayport Visit - The World's First Guaranteed Results Marketing Firmhttp://

Types of Marketing Spheres Public Sphere – Where we move from on place or activity to another in the physical and virtual worlds Social Sphere – Where we interact with and relate to one another Tribal Sphere – Where we affiliate with groups in order to express our identity Psychological Sphere – Where we connect language with specific thoughts or feelings Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Spheres: What Effective advertising in each sphere of human experience depends on providing relevance and value Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: Why In a media saturated world, persuading through interruption and repetition is increasingly ineffective Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: How To engage customers, advertisers must focus on where and when they will receptive This requires strategically embedding ads in four domains of human experience Visit - The World's First Guaranteed Results Marketing Firmhttp://

Types of Marketing Spheres Public Sphere – Where we move from on place or activity to another in the physical and virtual worlds Social Sphere – Where we interact with and relate to one another Tribal Sphere – Where we affiliate with groups in order to express our identity Psychological Sphere – Where we connect language with specific thoughts or feelings Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: Public Requirements Is relevant in its context Aligns with consumer goals Provides Utility Is engineering, compelling, and refreshing Examples Zappos ads in airport security bins Charmin pop-up facilities Duracell Rapid Responder trucks Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: Social Requirements Is relevant in the social context Addresses a social need or solves a social problem Facilitates social interactions Examples Diageo whisky label codes Walmart Shopycat Nintendo Wii Parties for young moms Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: Tribal Requirements Addresses individual desires for self- expression or identity Performs as a social signal for a status marker Provides a form of affiliation Empowers the individual Examples Oakely branded products and decals Hermes, Gucci, and Louis Vuitton bags Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Sphere: Psychological Requirements Provides a new means of articulating ideas Identifies a brand with an action or an attribute Links a word to a pattern of thought Associates the brand with an emotion Examples Nike’s “Just do it” Staple’ “That was easy” Visit - The World's First Guaranteed Results Marketing Firmhttp://

Choosing the Right Sphere Visit - The World's First Guaranteed Results Marketing Firmhttp://

Marketing Spheres: Questions? Harvard Business Review March 2013: Jeffery F. Rayport Visit - The World's First Guaranteed Results Marketing Firmhttp://