Intel Digital Home Directions Stephen Whalley Technology Enabling Manager Desktop Platforms Group Intel Corporation

Focus of today: ‘Internet Content On-Demand’ provides consumers choice‘Internet Content On-Demand’ provides consumers choice Laying out Intel’s digital home visionLaying out Intel’s digital home vision How you can take advantage of the digital home vision growth engineHow you can take advantage of the digital home vision growth engine

*Other brand and names are the property of their respective owners. Today: Video On Demand Vertical Platforms Future: Internet Content on Demand Open Platforms Consumers Desire Content on Their Terms

What’s Needed: Access to the TVAccess to the TV Consumer ease of useConsumer ease of use Built on open standardsBuilt on open standards Reasonable/Low CostReasonable/Low Cost End-to-End content protectionEnd-to-End content protection Support for new digital usage modelsSupport for new digital usage models New business modelsNew business models Consumer educationConsumer education

Digital Home Vision Any room in the house (Remote streamed content) EntertainmentNotebook Anywhere you are (Sync-n-go) EntertainmentPC Your Content Movies Movies Music Music Pictures Pictures TV TV Sports Sports Games Games Take on the road (Burn-n-go) LifestylePC *Other names and brands may be claimed as the property of others DH PCs Personal and Premium Content on the most exciting new cool platforms with the best digital media experience Cool Platforms: HD Video, 7.1 Audio HD Video, 7.1 Audio 10’ User interface 10’ User interface Built in wireless Built in wireless Digital Video Recorder Digital Video Recorder

Digital Home Content Experience Movies:Movies: –>800 VOD movies –Premium Cable on Demand –DVD window downloads –Day-n-Date movies Music:Music: –700,000+ CDs on demand –1000’s radio stations –High-Def Music Videos Available in all usage models and business models: Usage: local, remote, sync-n-go, burn-n-go, download-n-go Business: Subscription, purchase, PPV TVTV –TV shows on Demand –Digital Video recording GamesGames –10’ sports, action, racing SportsSports –Enhanced TV –Sports on demand –National Sports –WW Sports

Protecting Digital Content End-to-end industry standards based solutionEnd-to-end industry standards based solution Solution must provide the digital media usage and business modelsSolution must provide the digital media usage and business models Educate the consumer on the value of a premium content DH experienceEducate the consumer on the value of a premium content DH experience The solution must provide easy methods to monetize contentThe solution must provide easy methods to monetize content DTCP-IP CPRM

Platform Solutions for the Digital Home Living Room Kid’s Room On The Go

Making the Digital Home PC Platform a Reality Any room in the house (Remote Streamed Content) EntertainmentNotebook Anywhere you are (sync-n-go) EntertainmentPC Your Content Movies Movies Music Music Pictures Pictures TV TV Sports Sports Games Games Take on the road (Burn-n-go) LifestylePC *Other names and brands may be claimed as the property of others DH PCs Cool Platforms: HD Video, 7.1 Audio HD Video, 7.1 Audio 10’ User interface 10’ User interface Content protection Content protection Built in wireless Built in wireless

Implementing the Content Experience Any room in the house (Remote Streamed Content) EntertainmentNotebook Anywhere you are (sync-n-go) EntertainmentPC Your Content Movies Movies Music Music Pictures Pictures TV TV Sports Sports Games Games Take on the road (Burn-n-go) LifestylePC *Other names and brands may be claimed as the property of others DH PCs Cool Platforms: HD Video, 7.1 Audio HD Video, 7.1 Audio 10’ User interface 10’ User interface Content protection Content protection Built in wireless Built in wireless

Any room in the house (Remote Streamed Content) Driving Standards Based Home Networking EntertainmentNotebook Anywhere you are (sync-n-go) EntertainmentPC Your Content Movies Movies Music Music Pictures Pictures TV TV Sports Sports Games Games Take on the road (Burn-n-go) LifestylePC *Other names and brands may be claimed as the property of others DH PCs Follow Industry Spec’s for TTM Cool Platforms: HD Video, 7.1 Audio HD Video, 7.1 Audio 10’ User interface 10’ User interface Content protection Content protection Built in wireless Built in wireless

UPnP* AV 1.0 IPv4 Ethernet, a/b/g Image, Audio, AV HTTP 1.0/1.1 Physical Network Network Protocol Device Discovery & Control Media Transports Media Formats Premium Content Remoting DTCP-IP Digital Living Network Alliance* Interoperability Guidelines v1.0 UPnP RUI & Intel XRT2.1 Intel® NMPR v2.0 Interoperability Framework Intel NMPR v2.0 Complements DLNA Interoperability Guidelines v1.0 * Other names and brands may be claimed as the property of others

Intel NMPR v2.0 DLNA Interoperability Guidelines v1.0 Interoperable Intel® NMPR v2.0 Standards Intel NMPR v2.0 Devices DLNA* Interoperability Guidelines v1.0 Devices Intel NMPR v2.0 complements DLNA* Interoperability Guidelines v1.0 * Other names and brands may be claimed as the property of others Adds Premium Content, Remote User Interface & Ease of Use

DLNA* Update Q Q Q Q Q Q Q Q Q Q Draft Guidelines v1.0 First Plugfest Final Guidelines v1.0 2 nd Plugfest 1 st Retail products Deliverables: NEC Personal Products, Ltd. Board of Directors Promoter Members Target release Guidelines 1.1/MHS Optional Formats Addendum Home Networked Device Interoperability Guidelines v1.0 now availableHome Networked Device Interoperability Guidelines v1.0 now available Digital Living Network Alliance: New name focuses on the home and beyondDigital Living Network Alliance: New name focuses on the home and beyond 167 members to date; global representation from 14 countries167 members to date; global representation from 14 countries Compliance & certification logo programCompliance & certification logo program PlugfestsPlugfests Public certification list – Q1’05Public certification list – Q1’05 *Other names and brands may be claimed as the property of others *All products and specification are preliminary and subject to change without notice

Delivering the Capabilities Personal Content Interoperable Devices DLNA Premium Content Protection on the Home Network DTCP-IP User Interface 10’ & Remoted Personal and Premium SSPR Intel ® NMPR 2.0 Hulk Spiderman Shrek-2 …

Call to action Develop new content services for internet on demandDevelop new content services for internet on demand Learn more about the digital home platforms and guidelinesLearn more about the digital home platforms and guidelines Take advantage of the new DH business usage models to generate new revenuesTake advantage of the new DH business usage models to generate new revenues

Thank You! Any Questions? Stephen Whalley Technology Enabling Manager Desktop Platforms Group Intel Corporation