Marketing Channels and Distribution Decisions In the Sport Industry 3.02 Marketing Channels and Distribution Decisions In the Sport Industry

Distribution Defined Distribution is the process of getting the product to the consumer. A Distribution system is the methods and channels used in delivering products from producer to consumer. An Intermediary is an individual or organization through which products move from producer to consumer.

Distribution of Products in Sports Tangible products are physical objects. Intangible products are not physical objects such as services, places, and ideas.

Place

Place Where ticket outlets can be found is an example of a place decision in sports and entertainment marketing.

Types of Distribution Intermediaries • Wholesaler—a company that buys goods in large quantities specifically to resell to retailers • Retailer—a company that buys goods to resell to consumers • Agent—a person or a company who facilitates the sale by taking orders for a buyer and placing the order with the producer • Distributor—a wholesale intermediary

What do you think the distribution channel is for these products?

The Facility is the element of distribution when discussing a sports complex.

Directv televises NFL Games on Sunday Ticket throughout the country is distributing the sports product.

Expanded bandwidth is changing the face of in-home entertainment by allowing for delivery of the Internet through television sets.

Identify a sport product of interest to you. Determine its distribution system, and create a graph to depict the distribution system.