Menell Media Exchange things you need to know about the SA media landscape

Sources futurefact: psychographic and media survey AMPS: All media and products survey RAMS: Radio diaries ABC: Circulation

1. Changes in the traditional media landscape (over last 10 years) NEWSPAPERS Number of newspapers circulations readership more sharing – newspapers still relevant. RADIO ALS listening Number of community stations not listenership. TV Pay TV viewing and PVRs FTA viewing Sources: AMPS & RAMS & ABC

2. News websites have traction but are not supplanting the traditional newspaper as yet Source: futurefact

3. Digital has little impact on radio listening …irrespective of device ownership. But tablets increase podcast listening. Source: futurefact

4. Local TV content prevailing over international Both for news channel choice and for genres and programmes. Source: futurefact

1h59 2h13 2h49 3h22 5. Daily TV viewing time still strong but more fragile for the younger cohort Sources: TAMS & futurefact

6. Media synergy is the advertising game …… for optimising OTS irrespective of category of purchase. Eg. For buying a house ……. Newspapers (43%) + internet (31%) = 63% exposure to one or other or both Source: futurefact

7. The end of single source audience research Radio survey TV Panel OOH survey Readership survey Digital survey Products & brands survey Establishment survey

8. Duty of media to be a corruption fighter for politics & business BUT Harm reputations: check Too much negativity: balance Source: futurefact

9. Social media critical for the political arena Political frame more fluid than before. Swing voters 31%. Considerable use of social media by party faithfuls and swing voters. Source: futurefact

10. Hold your head high! Increasing attacks on media appear to result in greater trust and confidence in journalists (and increasing). Also for satirists and comedians. FAR higher levels than for the P’s: President, Parties and Politicians. Source: futurefact

THANK YOU