Presented by: Kacy Rodriguez – Program Administrator Children’s Power Play Campaign A Free Nutrition Education Resource for Schools and Community Youth Organizations Power Play! for Summer Meal Programs

Speaker Kacy Rodriguez Network for a Healthy California—Children’s Power Play! Campaign Health Education Council BLOG: goldcountrypowerplay.wordpress.com

Overview Campaign Information Key Resources Power Up Your Summer Challenge Q&A

Obejctives See how Power Play! can empower healthy choices for classroom and community settings Introduce the Power Up Your Summer! Challenge to show how Summer Programs can help kids beat the “summer slump”

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet- related chronic diseases CAMPAIGN INFORMATION

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases CAMPAIGN INFORMATION

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases CAMPAIGN INFORMATION

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases CAMPAIGN INFORMATION

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and diet-related chronic diseases. CAMPAIGN INFORMATION

Network for a Healthy California MISSION: Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases. CAMPAIGN INFORMATION

Network for a Healthy California AUDIENCE: Low-Income Californians (CalFresh eligible) BEHAVIOR CHANGE: Increased F&V consumption (MyPyramid) Increased daily physical activity Increased food security (CalFresh) DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases CAMPAIGN INFORMATION

Network for a Healthy California Champions for Change Children’s Power Play! Campaign Latino Campaign African- American Campaign Worksite Program Retail Program CAMPAIGN INFORMATION

Children’s Power Play! Campaign MISSION Encourage and empower 9-11 year old children of low-income families to eat 3-5 cups of fruits and vegetables and be physically active for at least 60 minutes every day. CAMPAIGN INFORMATION

Children’s Power Play! Campaign AUDIENCE: 9-11 year old children (eligible through free and reduced school meal participation) BEHAVIOR CHANGE: Increased F&V consumption (MyPyramid) Increased daily physical activity Increased food security (enrollment in FRPM) DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases CAMPAIGN INFORMATION

Individual Profile The Power of “Tweens” Receptive, inquisitive Beginning to leave parental oversight Old enough to make their own food choices Ability to prepare food themselves Food decisions as early predictors CAMPAIGN INFORMATION

What We Offer Teacher Trainings Teacher Lesson Kits Parent Brochures Parent Lessons through other campaigns KEY RESOURCES

Organizational Participation Community Youth Leader Kit Cafeteria Promotions School Promotions Posters and kid- friendly informational materials KEY RESOURCES

Closer look at CYO Kit EASY TO FOLLOW KEY RESOURCES

Closer look at CYO Kit “READY, SET, GO” Format

KEY RESOURCES Closer look at CYO Kit Supplemental Handouts

Surrounding Community Retail Store Tours Business Partner Donations Farm and Festival Promotions Posters and information in community sites (library, health clinics, community centers) Large scale mass media campaigns (billboards, tv commercials, radio ads) KEY RESOURCES

Assessing Behavior Change Large-scale impact evaluation study of Children’s Power Play! Campaign model (1995) CalCHEEPS statewide survey (biennially, 1999-present) Process evaluation through regionally reported data (ongoing) –Pre-Post Tests –In-Depth Case Studies –Focus Groups KEY RESOURCES CalCHEEPS

THE GOAL Encourage kids and their families to get at least 60 minutes of active play every day and eat more fruits and vegetables this summer. POWER UP YOUR SUMMER CHALLENGE

PLAY! Week: focused on active play, to kick off the Challenge and get kids tracking their minutes of active play POWER UP YOUR SUMMER CHALLENGE

Group Play Tracker Set a site goal of physical activity minutes for the entire summer POWER UP YOUR SUMMER CHALLENGE Individual Play Tracker Each child can track play minutes for each day of up to 8 weeks  Also contains healthy tips for nutrition and physical acitivy

POWER UP YOUR SUMMER CHALLENGE Sacramento Parks and Recreation Recruited FIVE community centers to implement PUYS All sites completed CYO Kit activities and exceeded Challenge Goals. Over 500 children recieving healthy messages from Power Play! Successful Partnership

Why is it important? Studies show that kids gain weight more than TWICE as fast during the summer than the regular school year. –May have continuous access to snacks –Are less likely to get consistent or active play. –May spend more time watching television, playing video games, internet (burns fewer calories. POWER UP YOUR SUMMER CHALLENGE

CONTACT QUESTIONS? Kacy Rodriguez (916) Blog: Goldcountrypowerplay.wordpress.com