NEPIC Members Day Sedgefield 12 th May 2011 Presentation by Phil Hollowood Consultant & NEPIC’s Virtual Export Manager Trade Support Building Business With India

Virtual Export Manager Programme supported by UKTI to promote export business to India Been doing business with India for over 20 years Founding director of James Robinson India Pvt Ltd a UK-India JV company Experience; setting up JV’s, due diligence, procurement, technical transfer, business operation Consultancy with NEPIC but also supported both multi-nationals and Indian companies

India Facts & Figures Huge country 3.3 m sq km Population 1.2 billion Growing 20 million/year, China static Urban population 350 million and forecast to double in 25 yrs Urbanisation growth in 10 yrs equivalent to population of Germany Young, 33% (400 million) under 14 yrs only 18% for China 10 th largest economy, 4 th by PPP

Chemicals Facts & Figures Indian chemical industry $83 billion about same size as UK Growing 10%-15% per year Centred on Gujarat which accounts for >50%

India: Huge Export Potential Opportunity & Threat Economy approaching size of the UK - but growing consistently at 10% GDP absolute growth 3 times that of $150b/yr Historic and continued move towards urbanisation - equivalent on the demand side to a country the size of Germany over next 10 years Middle classes and wealth owning community as large as EC >300 million Demographics positive; young population will move to consumers through next decade Growth in education and health Industrialisation and infrastructure development (PCPIR’s, Mumbai-Delhi corridor etc). Huge investments

UK Advantage Long historical association Language and legal commonality Strong political & social connectivity Large UK-Indian community UK seen as ideal centre for access to EU Large investors in UK and region: Tata, Corus, Essar, Shasun, Piramal etc David Cameron’s UK-India “partner of choice” message Significant cooperative projects; BP-Reliance, Vodafone-Hutch, Ineos-ONGC

Indian Issues Knowing who you are dealing with is vital Innovation is within the Indian psyche Direct duplication is suboptimal “It’ll be alright on the night!” philosophy, viz Commonwealth games You must visit regularly and show persistence India is very fast and very slow; know where you are Proud and emotional people Beware, not everything is as it seems Corruption a big issue; you only have to read the Indian press

Sector Opportunities & Drivers General economic demand growth Wealth owning consumer product growth Investment and infrastructure Educational support and services Pharma and healthcare Oil, gas and energy Green technologies and recycling Contract research and development Retail; Tesco, M&S, shopping mall development

Good understanding of Indian business Formal & informal links with many industry associations –Indian Chemical Council –Vapi Industry Association and Centre of Excellence –Gujarat Chemical Association –PlastIndia Foundation –Indian Speciality Chemical Manufacturers Association Large network of industrial contacts NEPIC Advantage