Analyzing International Opportunities Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

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Analyzing International Opportunities Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

International Business 5e Chapter Chapter Preview List each key factor to assess in national business environments Discuss measuring potential in emerging and industrialized markets Identify three key market research difficulties Explain the usefulness of each secondary data source Describe each method of primary research

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter Step 1 Identify basic appeal Identify basic appeal Step 2 Assess national business environments Assess national business environments Step 3 Measure market or site potential Measure market or site potential Screening Markets and Sites Step 4 Select the market or site Select the market or site

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter Identify Basic Appeal Basicdemand Climate Absolute bansBasicdemand Climate Absolute bans Availableresources Labor Materials FinancingAvailableresources Labor Materials Financing

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