Copyright 2005 Prentice Hall1 Bus 411 Day 7
Copyright 2005 Prentice Hall Ch 3 -2 Agenda Review of EFE and CPM Discussion on Internal Assessment Strengths and Weakness Assignment #2 Due Feb 18 Assignment #3 Posted Due Feb 25
Copyright 2005 Prentice Hall Ch 3 -3 Industry Analysis: The External Factor Evaluation (EFE) Matrix CompetitivePoliticalCultural TechnologicalEnvironmentalSocial GovernmentalDemographicEconomic Summarize & Evaluate
Copyright 2005 Prentice Hall Ch Steps (Page ) 1.List key external factors (opportunities & threats) (balanced 5&5 10&10) Opportunities then threats Assign weights from 0.0 to 1.0 based on importance Sum of all weights across all factors = 1 Assign a rating from 1 to 4 for all factors where 4 = the firm’s response is superior 3 = the firm’s response is above avg 2 = the firm’s response is average 1 = the firm’s response is poor 1.Multiply the rating by the weight 2.Sum the weighted scores
Copyright 2005 Prentice Hall Ch 3 -5 EFE – Gateway Computers (2003) Key External Factors WeightRating Wtd Score Opportunities 1. Global PC market expected to grow 20% in Cost of PC component parts expected to decrease 10% Internet use growing rapidly China entered WTO; lowered taxes for importing PC’s The average income for PC worker has declined from $40K/yr to $30k/yr
Copyright 2005 Prentice Hall Ch 3 -6 EFE – Gateway Computers (2003) (cont’d) Key External Factors WeightRating Wtd Score Opportunities (cont’d) 6. Modernization of business firms and government agencies U.S. (& world) economies recovering % of Chinese population can afford a PC; only 10% of homes have a PC Threats Intense rivalry in industry
Copyright 2005 Prentice Hall Ch 3 -7 EFE – Gateway Computers (2003) (cont’d) Key External Factors WeightRating Wtd Score Threats (cont’d) 2. Severe price cutting in PC industry Different countries have different reg’s and infrastructure for PC’s Palm & PDA becoming substitutes Demand exceeds supply of experienced PC workers Birth rate in U.S. declining annually
Copyright 2005 Prentice Hall Ch 3 -8 EFE – Gateway Computers (2003) (cont’d) Key External Factors WeightRating Wtd Score Threats (cont’d) 7. U.s. consumers and businesses delaying purchase of PC’s PC firms diversifying into consumer electronics Total
Copyright 2005 Prentice Hall Ch 3 -9
Copyright 2005 Prentice Hall Ch 3 -10
Copyright 2005 Prentice Hall Ch Total weighted score of 4.0 Organization response is outstanding to threats and weaknesses Industry Analysis EFE Total weighted score of 1.0 Firm’s strategies not capitalizing on opportunities or avoiding threats
Copyright 2005 Prentice Hall Ch Industry Analysis EFE Understanding the factors used in the EFE Matrix is more important than the actual weights and ratings assigned. Important --
Copyright 2005 Prentice Hall Ch Industry Analysis: Competitive Profile Matrix (CPM) Identifies firm’s major competitors and their strengths & weaknesses in relation to a sample firm’s strategic positions
Copyright 2005 Prentice Hall Ch Steps to a CPM Identify Critical Success Factors (CSF) Broad issues Internal and external (5 of each is a good mix) Assign a weight to each CSF Must add up to 1 Assign a rating for your firm and each of your competitors 4 = major strength 3 = minor strength 2 = minor weakness 1 – major weakness Multiply weight by rating Sum the weighted ratings and compare
Copyright 2005 Prentice Hall Ch GatewayAppleDell CSF’s WtRatingWt’d Score RatingWt’d Score RatingWt’d Score Market share Inventory sys Fin position Prod. Quality Cons. Loyalty Sales Distr Global Exp Org. Structure
Copyright 2005 Prentice Hall Ch GatewayAppleDell CSF’s (cont’d) WtRatingWt’d Score RatingWt’d Score RatingWt’d Score Prod. Capacity E-commerce Customer Serv Price competitive Mgt. experience Total
Copyright 2005 Prentice Hall Ch Industry Analysis CPM Just because one firm receives a 3.2 rating and another receives a 2.8 rating, it does not follow that the first firm is 20 percent better than the second. Important --
Copyright 2005 Prentice Hall Ch Assignment two Prepare a EFE and CPM for Google Bus 411 assignment two.doc Bus 411 assignment two.doc Due Feb 18 Excel templates for both the EFE and CPM are available in Blackboard in the Templates content section.
Copyright 2005 Prentice Hall Ch Chapter 4 The Internal Assessment Strategic Management: Concepts & Cases 11 th Edition Fred David
Copyright 2005 Prentice Hall Ch Strategic Management Process Model
Copyright 2005 Prentice Hall Ch Chapter Outline The Nature of an Internal Audit The Resource-Based View (RBV) Integrating Strategy & Culture
Copyright 2005 Prentice Hall Ch Chapter Outline ( cont’d ) Management Marketing Opportunity Analysis
Copyright 2005 Prentice Hall Ch Chapter Outline ( cont’d ) Finance/Accounting Production/Operations Research & Development
Copyright 2005 Prentice Hall Ch Chapter Outline ( cont’d ) Management Information Systems The Internal Factor Evaluation (IFE) Matrix
Copyright 2005 Prentice Hall Ch The biggest levers you’ve got to change a company are strategy, structure, and culture. If I could pick two, I’d pick strategy and culture. – Wayne Leonard, CEO, Entergy Internal Assessment Weak leadership can wreck the soundest strategy. – Sun Zi
Copyright 2005 Prentice Hall Ch Nature of an Internal Audit -- Strengths -- Weaknesses Functional Areas of Business
Copyright 2005 Prentice Hall Ch Internal strengths/weaknesses External opportunities/threats Clear statement of mission Nature of an Internal Audit Basis for Objectives & Strategies
Copyright 2005 Prentice Hall Ch Key Internal Forces Functional Business Areas: Vary by organization Divisions have differing strengths & weaknesses
Copyright 2005 Prentice Hall Ch Key Internal Forces Distinctive Competencies: Firm’s strengths that cannot be easily matched or imitated by competitors
Copyright 2005 Prentice Hall Ch Key Internal Forces Distinctive Competencies: Building competitive advantage involves taking advantage of distinctive competencies
Copyright 2005 Prentice Hall Ch Key Internal Forces Distinctive Competencies: Strategies designed to improve on a firm’s weaknesses and turn to strengths
Copyright 2005 Prentice Hall Ch Internal Audit Information from: Management Marketing Finance/accounting Production/operations Research & Development Management information Systems Parallels process of external audit
Copyright 2005 Prentice Hall Ch Internal Audit Involvement in performing an internal strategic-management audit provides vehicle for understanding nature and effect of decisions in other functional business areas of the firm
Copyright 2005 Prentice Hall Ch Internal Audit Coordination & understanding among managers from all functional areas Key to Organizational Success
Copyright 2005 Prentice Hall Ch Internal Audit Number and complexity increases relative to organization size Functional Relationships
Copyright 2005 Prentice Hall Ch Internal Audit Exemplifies complexity of relationships among functional areas of the business Financial Ratio Analysis
Copyright 2005 Prentice Hall Ch Resource Based View (RBV) Approach to Competitive Advantage Internal resources are more important than external factors
Copyright 2005 Prentice Hall Ch Resource Based View (RBV) 3 All Encompassing Categories 1. Physical resources 2. Human resources 3. Organizational resources
Copyright 2005 Prentice Hall Ch Resource Based View (RBV) Empirical Indicators Rare Hard to imitate Not easily substitutable
Copyright 2005 Prentice Hall Ch Integrating Strategy & Culture Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members Organizational Culture
Copyright 2005 Prentice Hall Ch Integrating Strategy & Culture Organizational Culture Resistant to change May represent: Strength Weakness
Copyright 2005 Prentice Hall Ch Cultural Products Values Legends Beliefs HeroesRites SymbolsRituals Myths Integrating Strategy & Culture
Copyright 2005 Prentice Hall Ch Integrating Strategy & Culture Organizational Culture Can Inhibit Strategic Management Miss external changes due to strongly held beliefs Natural tendency to “hold the course” even during times of strategic change
Copyright 2005 Prentice Hall Ch U.S. Versus Foreign Cultures To successfully compete in world markets, U.S. managers must obtain a better knowledge of historical, cultural, and religious forces that motivate and drive people in other countries.
Copyright 2005 Prentice Hall Ch 3 -45
Copyright 2005 Prentice Hall Ch Management Functions of Management 1. Planning 2. Organizing 3. Motivating 4. Staffing 5. Controlling
Copyright 2005 Prentice Hall Ch Management Planning Stage When Most Important Function Strategy Formulation Organizing Strategy Implementation Motivating Strategy Implementation Staffing Controlling Strategy Implementation Strategy Evaluation
Copyright 2005 Prentice Hall Ch Management Planning Beginning of management process Bridge between present & future Improves likelihood of attaining desired results
Copyright 2005 Prentice Hall Ch Planning Forecasting Establishing objectives Devising strategies Developing policies Setting goals Management
Copyright 2005 Prentice Hall Ch Management Organizing Achieves coordinated effort Defines task & authority relationships Departmentalization Delegation of authority
Copyright 2005 Prentice Hall Ch Organizing Organizational design Job specialization Job descriptions Job specifications Span of control Unity of command Coordination Job design Job analysis Management
Copyright 2005 Prentice Hall Ch Management Motivating Influencing to accomplish specific objectives Communication – major component
Copyright 2005 Prentice Hall Ch Motivating Leadership Communication Work groups Job enrichment Job satisfaction Needs fulfillment Organizational change Morale Management
Copyright 2005 Prentice Hall Ch Management Staffing Personnel management Human resources management
Copyright 2005 Prentice Hall Ch Staffing Wage & salary admin. Employee benefits Interviewing Hiring Discharging Training Management development Affirmative Action EEO Labor relations Management
Copyright 2005 Prentice Hall Ch Management Controlling Establishing performance standards Ensure actual operations conform to planned operations Taking corrective actions
Copyright 2005 Prentice Hall Ch Controlling Quality Financial Sales Inventory Expense Analysis of variance Rewards Sanctions Management
Copyright 2005 Prentice Hall Ch Management Audit Checklist Does the firm use strategic management concepts? Are objectives/goals measurable? Well communicated? Do managers at all levels plan effectively? Does the firm use strategic management concepts? Are objectives/goals measurable? Well communicated? Do managers at all levels plan effectively?
Copyright 2005 Prentice Hall Ch Management Audit Checklist Do managers delegate well? Is the organization’s structure appropriate? Are job descriptions clear? Are job specifications clear? Is employee morale high? Do managers delegate well? Is the organization’s structure appropriate? Are job descriptions clear? Are job specifications clear? Is employee morale high?
Copyright 2005 Prentice Hall Ch Management Audit Checklist Is employee absenteeism low? Is employee turnover low? Are the reward mechanisms effective? Are the organization’s control mechanisms effective? Is employee absenteeism low? Is employee turnover low? Are the reward mechanisms effective? Are the organization’s control mechanisms effective?
Copyright 2005 Prentice Hall Ch Marketing Customer Needs/Wants for Products/Services 1. Defining 2. Anticipating 3. Creating 4. Fulfilling
Copyright 2005 Prentice Hall Ch Marketing Marketing Functions 1. Customer analysis 2. Selling products/services 3. Product & service planning 4. Pricing 5. Distribution 6. Marketing research 7. Opportunity analysis
Copyright 2005 Prentice Hall Ch Customer Analysis Customer surveys Consumer information Market positioning strategies Customer profiles Market segmentation strategies Marketing
Copyright 2005 Prentice Hall Ch Advertising Sales Promotion Publicity Sales force management Customer relations Dealer relations Marketing Selling Products/Services
Copyright 2005 Prentice Hall Ch Test marketing Brand positioning Devising warrantees Packaging Product features/options Product style Quality Marketing Planning Product/Service
Copyright 2005 Prentice Hall Ch Forward integration Discounts Credit terms Condition of sale Markups Costs Unit pricing Marketing Pricing
Copyright 2005 Prentice Hall Ch Warehousing Channels Coverage Retail site locations Sales territories Inventory levels Transportation Marketing Distribution
Copyright 2005 Prentice Hall Ch Data collection Data input Data analysis Support business functions Marketing Marketing Research
Copyright 2005 Prentice Hall Ch Assessing costs Assessing benefits Assessing risks Cost/benefit/risk analysis Marketing Opportunity Analysis
Copyright 2005 Prentice Hall Ch Marketing Opportunity Analysis 1. Are markets segmented effectively? 2. Is the organization positioned well among competitors? 3. Has the firm’s market share been increasing? 4. Are the distribution channels reliable & cost effective? 5. Is the sales force effective?
Copyright 2005 Prentice Hall Ch Marketing Opportunity Analysis 6. Does the firm conduct market research? 7. Are product quality & customer service good? 8. Are the firm’s products/services priced appropriately? 9. Does the firm have effective promotion, advertising, & publicity strategies?
Copyright 2005 Prentice Hall Ch Marketing Opportunity Analysis 10. Are the marketing planning & budgeting effective? 11. Do the firm’s marketing managers have adequate experience and training?
Copyright 2005 Prentice Hall Ch Finance/Accounting Determining financial strengths & weaknesses key to strategy formation
Copyright 2005 Prentice Hall Ch Finance/Accounting Finance/Accounting Functions 1. Investment decision (Capital budgeting) 2. Financing decision 3. Dividend decision
Copyright 2005 Prentice Hall Ch Financial ratios Objective indicators Two uses Trending over time Comparison to industry norms Websites with definitions and examples Industry norms are available through UMFK electronic resources Business and Company Resource Center Business Source Premier Valueline templates\Ratios.xlt
Copyright 2005 Prentice Hall Ch Firm’s ability to meet its short-term obligations Ratios Current ratio Quick (or acid test) ratio Basic Financial Ratios Liquidity Ratios
Copyright 2005 Prentice Hall Ch Extent of debt financing Ratios Debt-to-total assets Debt-to-equity Long-term debt-to-equity Times-interest earned Basic Financial Ratios Leverage Ratios
Copyright 2005 Prentice Hall Ch Effective use of firm’s resources Ratios Inventory-turnover Fixed assets turnover Total assets turnover Accounts receivable turnover Average collection period Basic Financial Ratios Activity Ratios
Copyright 2005 Prentice Hall Ch Effectiveness shown by returns on sales & investment Ratios Gross profit margin Operating profit margin Net profit margin Return on total assets (ROA) Basic Financial Ratios Profitability Ratios
Copyright 2005 Prentice Hall Ch Effectiveness shown by returns on sales & investment Ratios Return on stockholders equity (ROE) Earnings per share Price-earnings ratio Basic Financial Ratios Profitability Ratios (cont’d)
Copyright 2005 Prentice Hall Ch Firm’s ability to maintain economic position Ratios Sales Net income Earnings per share Dividends per share Basic Financial Ratios Growth Ratios
Copyright 2005 Prentice Hall Ch Finance/Accounting Audit Where is the firm strong/weak as indicated by financial ratio analysis? Can the firm raise short-term capital as needed? Can the firm raise long-term capital as needed through debt and/or equity? Where is the firm strong/weak as indicated by financial ratio analysis? Can the firm raise short-term capital as needed? Can the firm raise long-term capital as needed through debt and/or equity?
Copyright 2005 Prentice Hall Ch Finance/Accounting Audit Does the firm have sufficient working capital? Are capital budgeting procedures effective? Are dividend payout policies reasonable? Are the firm’s financial managers experienced & well trained? Does the firm have sufficient working capital? Are capital budgeting procedures effective? Are dividend payout policies reasonable? Are the firm’s financial managers experienced & well trained?
Copyright 2005 Prentice Hall Ch Finance/Accounting Audit Effective Financial Analysis Requires: 1.Analysis of how the ratios have changed over time 2.How the ratios compare to industry norms 3.How the ratios compare with key competitors Effective Financial Analysis Requires: 1.Analysis of how the ratios have changed over time 2.How the ratios compare to industry norms 3.How the ratios compare with key competitors
Copyright 2005 Prentice Hall Ch Production/Operations Production/Operations Functions Process Capacity Inventory Workforce Quality
Copyright 2005 Prentice Hall Ch Facility design Technology selection Facility layout Process flow analysis Facility location Line balancing Process control Production/Operations Process
Copyright 2005 Prentice Hall Ch Forecasting Facilities planning Aggregate planning Scheduling Capacity planning Queuing analysis Production/Operations Capacity
Copyright 2005 Prentice Hall Ch Raw materials Work in process Finished goods Materials handling Production/Operations Inventory
Copyright 2005 Prentice Hall Ch Job design Work measurement Job enrichment Work standards Motivation techniques Production/Operations Workforce
Copyright 2005 Prentice Hall Ch Quality control Sampling Testing Quality assurance Cost Control Production/Operations Quality
Copyright 2005 Prentice Hall Ch Production/Operations Audit Are suppliers of materials, parts, etc. reliable and reasonable? Are facilities, equipment & machinery in good condition? Are inventory-control policies and procedures effective? Are suppliers of materials, parts, etc. reliable and reasonable? Are facilities, equipment & machinery in good condition? Are inventory-control policies and procedures effective?
Copyright 2005 Prentice Hall Ch Production/Operations Audit Are quality-control policies & procedures effective? Are facilities, resources, and markets strategically located? Does the firm have technological competencies? Are quality-control policies & procedures effective? Are facilities, resources, and markets strategically located? Does the firm have technological competencies?
Copyright 2005 Prentice Hall Ch Research & Development Research & Development Functions Development of new products before competitors Improving product quality Improving manufacturing processes to reduce costs
Copyright 2005 Prentice Hall Ch Financing as many projects as possible Use percent-of-sales method Budgeting relative to competitors How many successful new products are needed Research & Development R&D Budgets
Copyright 2005 Prentice Hall Ch Research & Development Audit Are the R&D facilities adequate? If R&D is outsourced, is it cost effective? Are the R&D personnel well qualified? Are R&D resources allocated effectively? Are the R&D facilities adequate? If R&D is outsourced, is it cost effective? Are the R&D personnel well qualified? Are R&D resources allocated effectively?
Copyright 2005 Prentice Hall Ch Research & Development Audit Are MIS and computer systems adequate? Is communication between R&D & other organizational units effective? Are present products technologically competitive? Are MIS and computer systems adequate? Is communication between R&D & other organizational units effective? Are present products technologically competitive?
Copyright 2005 Prentice Hall Ch Management Information Systems Purpose Improve performance of an enterprise by improving the quality of managerial decisions.
Copyright 2005 Prentice Hall Ch Management Information Systems Information Systems CIO/CTO Security User-friendly E-commerce
Copyright 2005 Prentice Hall Ch Management Information Systems Audit Do managers use the information system to make decisions? Is there a CIO or Director of Information Systems position in the firm? Is data updated regularly? Do managers use the information system to make decisions? Is there a CIO or Director of Information Systems position in the firm? Is data updated regularly?
Copyright 2005 Prentice Hall Ch Management Information Systems Audit Do managers from all functional areas contribute input to the information system? Are there effective passwords for entry into the firm’s information system? Are strategists of the firm familiar with the information systems of rival firms? Do managers from all functional areas contribute input to the information system? Are there effective passwords for entry into the firm’s information system? Are strategists of the firm familiar with the information systems of rival firms?
Copyright 2005 Prentice Hall Ch Management Information Systems Audit Is the information system user-friendly? Do all users understand the competitive advantages that information can provide? Are computer training workshops provided for users? Is the firm’s system being improved? Is the information system user-friendly? Do all users understand the competitive advantages that information can provide? Are computer training workshops provided for users? Is the firm’s system being improved?
Copyright 2005 Prentice Hall Ch The IFE Matrix A summary step in conducting an internal strategic- management audit is to construct an IFE Matrix. This strategy-formulation tool summarizes and evaluates the major strengths and weaknesses in the functional areas of a business, and it also provides a basis for identifying and evaluating relationships among these areas. Intuitive judgments are required in developing an IFE Matrix, so the appearance of a scientific approach should not be interpreted to mean this is an all-powerful technique.
Copyright 2005 Prentice Hall Ch Steps to an IFE 1.List key internal factors as identified in the internal-audit process. Use a total from ten to twenty internal factors including both strengths and weaknesses. 2.Assign a weight ranging from 0 (not important) to 1.0 (very important). The weight indicates the relative importance of the factor to being successful in the firm’s industry. The sum of all the weights must equal Assign a 1-4 rating to each factor to indicate whether that factor represents a major weakness (1), minor weakness (2), minor strength (3), or major strength (4). 4.Multiply each factor’s weight by its rating to determine a weighted score for each variable. 5.Sum the weighted scores for each variable to determine the total weighted score for the organization. Total weighted scores of below 2.5 indicate an internally weak organization.
Copyright 2005 Prentice Hall Ch IFE– Gateway Computers (2003) Key Internal Factors WeightRating Wtd Score Strengths 1. Several new senior executive with world- class skills and leadership experience Continuous decline in operating costs and cost of goods sold Well-known brand name Consumer Reports (Sept 2002) recommended Gateway 500X as # As a direct seller, Gateway holds high brand recognition
Copyright 2005 Prentice Hall Ch IFE– Gateway Computers (2003) Key Internal Factors WeightRating Wtd Score Strengths (cont’d) 6. Gateway is diversifying into non-PC products Good relationship with its suppliers Economies of scale, the 6 th largest PC maker I the world Gateway retails stores excellent
Copyright 2005 Prentice Hall Ch IFE– Gateway Computers (2003) Key Internal Factors WeightRating Wtd Score Weaknesses 1. High operating expense (22% of revenue vs. 10% for Dell) Almost no budget for R&D vs. Dell’s 18% of revenue Low return on assets ratio No niche market
Copyright 2005 Prentice Hall Ch IFE– Gateway Computers (2003) Key Internal Factors WeightRating Wtd Score Weaknesses (cont’d) 5. Shortage of cash due to successive losses Limited number Gateway stores Weak performance in overseas market TOTAL
Copyright 2005 Prentice Hall Ch
Copyright 2005 Prentice Hall Ch