Copyright 2003 – Biz/ed Factors Affecting the Travel and Tourism Industry 1 BTEC National Travel and Tourism
Copyright 2003 – Biz/ed What Factors Are Involved? (Week 1 in Bold) Changes in destination: growth and decline Customer types: more market segmentation Length of stay: a more flexible industry Variety of things to do: adventure, sport, activity Political aspects: the ‘War on Terror’, safety and health Technological: growth of e- commerce and new transportation
Copyright 2003 – Biz/ed Changes in Destination Choice of places visited for holiday or leisure change over time Some destinations become unfashionable Others fall into decline through under- investment and unpopularity New ones emerge through planning and changes in society
Copyright 2003 – Biz/ed Customer Types Greater use of market segmentation in industry had led to focus on more varied customer groups: Leisure customers Business customers Independent travellers Package holidaymakers Age-specific groups
Copyright 2003 – Biz/ed Length of Stay The industry has become more responsive to customers’ demand for flexibility: Choice of shorter breaks More ‘serial holidaymakers’ (multiple breaks) Long holidays taken in career breaks More firms adopting flexible working patterns
Copyright 2003 – Biz/ed Variety of Things to Do Social factors such as demographic change and trends to healthier lifestyles have encouraged: Adventure holidays Leisure and activity-related breaks Extreme and risk sports holidays