The Urban Barbecue

Our Mission Design a grill for indoor use that is  safe  portable  compact  comparable to an outdoor barbecue grill in its taste benefits

Pur-Aire Filtration TM

Market Positioning Target Customer City dwellers living in residences without ready access to outdoor areas Trends in the Market  Interest in gourmet cooking  Kitchen as the modern “family room”  Stylish kitchen appliances

Potential Market Households in Housing Units with >= 5 units in structure Total Potential Market15,859,000 Income over $35K/year48.8% Market for target income7,739,192 Living in urban area75.2% Total Target Market 5,819,872 source: Statistical Abstract of the United States, 1997 Ed.

Product Economics Unit Cost $29.89 (wholesale at $49.98) 3 years to penetrate market Sales: 115K units/year $99.95 Price Point: $99.95 basic outdoor (Weber, $49.95) high-end kitchen appliances (The Urban Barbecue, $100) Stove-top (Jenn-air, >$600)

Functional Benefits The Urban BBQ boasts an impressive list of features, including…  Polished stainless steel construction  One-touch electrical ignition  Easy-on/easy-off butane fuel canister  Quick disassembly for cleaning and storage  Dishwasher-safe components  Compact, lightweight

Safety Features The Urban BBQ is designed for the safety of you and your family with...  Stable base unit  Proprietary Pur-Aire™ filter system to remove odor and smoke  Non-volatile butane/propane fuel mixture  Heat-insulated safety contacts on base and handles

BBQ Statistics 55% of grill owners say their next purchase will be a gas grill (29% say a charcoal grill) 54% of non-family households own a grill In 1995 there were 74 million BBQ households, up from 63 million in Barbecue Industry Association

What People Are Saying “It’s nice enough to put on my kitchen counter.” “The style is good, reminds me of a Weber, but nicer.” “I would want it to look sturdier.” “It’s important that it heats up quickly.”

“No matter how safe it is, I wouldn’t want a plastic BBQ.” “The size is good. It looks like a tiny space ship.” “It definitely needs handles…you could even move it to the kitchen table.”