Figure 17-3: Factors Affecting Retail Price Strategy

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Presentation transcript:

Figure 17-3: Factors Affecting Retail Price Strategy Heading Home... Chapter 17: Pricing in Retailing Figure 17-3: Factors Affecting Retail Price Strategy

Market Segments by Price Sensitivity (p. 502) Economic consumers Status-oriented consumers Assortment-oriented consumers Personalizing consumers Convenience-oriented consumers Percentage of Retail Percentage of Cost 10.0 11.1 20.0 25.0 30.0 42.9 40.0 66.7 50.0 100.0 60.0 150.0 70.0 233.3 80.0 400.0 90.0 900.0 Table 17-4: Markup Equivalents Free Template from www.brainybetty.com

Figure 17-8: Specific Pricing Decisions Everyday Low Pricing Yield Management Pricing Multiple Unit Pricing pp. 518-520 Free Template from www.brainybetty.com

Price Adjustments (pp. 521-522) Adaptive mechanism Markdown Additional markup Employee discount Timing Markdowns (pp. 523-524) Early markdown policy Late markdown policy Staggered markdown policy Automatic markdown plan Storewide clearance Free Template from www.brainybetty.com

Terms of Sale: Datings Immediate (COD) Future Ordinary End-of-Month (EOM) Receipt-of-Goods (ROG) Advanced Chapter 17 Discussion Questions: 10

Establishing and Maintaining a Retail Image Chapter 18 Establishing and Maintaining a Retail Image

Figure 18-2: Elements of a Retail Image In Seconds… A shopper should be able to determine a store’s Name Line of trade Claim to fame Price position Personality Free Template from www.brainybetty.com

Atmosphere (pp. 544-545) The psychological feeling a customer gets when visiting a retailer Store retailer: atmosphere refers to store’s physical characteristics that project an image and draw customers Nonstore retailer: atmosphere refers to the physical characteristics of catalogs, vending machines, Web sites, etc. Free Template from www.brainybetty.com

Point-of-Purchase Displays (pp. 555-557) Assortment display Theme-setting display Ensemble display Rack display Case display Cut case Dump bin Free Template from www.brainybetty.com

Figure 18-13: Making the Shopping Experience More Pleasant Remember Experiential Retailing! Free Template from www.brainybetty.com

Community-Oriented Actions Make stores barrier-free for disabled shoppers Show a concern for the environment by recycling trash and cleaning streets Support charities Participate in anti-drug programs Employ area residents Run sales for senior citizens and other groups Sponsor Little League and other youth activities Cooperate with neighborhood planning groups Donate money/equipment to schools Check IDs for purchases with age minimums Chapter 18 Discussion Questions: 2, 12 Free Template from www.brainybetty.com

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