1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 Advertising and Society Ethics Regulation Social Responsibility.

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Presentation transcript:

1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 Advertising and Society Ethics Regulation Social Responsibility

2 Advertising and Social Responsibility Ethical Issues Ethical issues that Affect Advertising Social Responsibility

3 Ethical Issues Advocacy Accuracy Acquisitiveness

4 Social Responsibility To help to improve society To disseminate information social programs To motivate the target audiences to respond

5 Six Key Issues in Advertising Puffery Taste Stereotyping Children’s advertisement Advertising controversial products Subliminal advertising

6 Legal and Regulatory Environment Scanning Figure 2.1 pg. 43

7 Advertising and Federal Trade Commission Deception Comparative Advertising Endorsement Demonstrations

8 FTC Deceptive and Unfair Advertising Remedies Consent Decrees Cease-and-Design Orders Corrective Advertising Consumer Redress Hold the Advertising Legally Responsible

9 Other Regulatory Agencies Food and Drug Administration Federal Communication Commission Additional Federal Regulatory Agencies