The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Social Psychology & The Sustainable.

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The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Social Psychology & The Sustainable Future

Copyright © 2005 by The McGraw-Hill Companies, Inc. The Global Crisis Overshooting the earth’s carrying capacity Enabling sustainable lifestyles –Increasing efficiency and productivity –Reducing consumption © Ira Kirschenbaum/Stock Boston © Michele Burgess/Stock Boston

The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. The Social Psychology of Materialism and Simplicity Increased materialism Wealth and well-being –Are rich people happier? –Does economic growth improve human morale? Why materialism fails to satisfy The adaptation level phenomenon Social comparison

The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Toward Sustainable Consumption © Wolfgang Kaehler/Corbis Images

The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Population Growth

The Sustainable Future Copyright © 2005 by The McGraw-Hill Companies, Inc. Changing Materialism