Copyright 2006 – Biz/ed Introduction to Business Studies.

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Presentation transcript:

Copyright 2006 – Biz/ed Introduction to Business Studies

Copyright 2006 – Biz/ed Introduction to Business Studies

Copyright 2006 – Biz/ed Marketing

Copyright 2006 – Biz/ed Market Analysis Size Segments

Copyright 2006 – Biz/ed Marketing Strategy Objectives Niche v Mass marketing Portfolio analysis

Copyright 2006 – Biz/ed Market Research Primary Secondary

Copyright 2006 – Biz/ed Marketing Mix The 7 Ps Elasticity of Demand

Copyright 2006 – Biz/ed Objectives and Strategy

Copyright 2006 – Biz/ed Human Resources

Copyright 2006 – Biz/ed Production/Operations Management

Copyright 2006 – Biz/ed Accounting and Finance

Copyright 2006 – Biz/ed Company Accounts Profit and Loss Account Balance Sheet

Copyright 2006 – Biz/ed External Influences

Copyright 2006 – Biz/ed Market Structures Oligopoly Monopoly Perfect Competition Imperfect Competition

Copyright 2006 – Biz/ed The Macro-Economy Business Cycles Government Objectives Government Policies

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