18 Private Information Information One common assumption in economic analysis: perfect information … … buyer and seller have the same information
Asymmetric Information Often, information is imperfect asymmetric SellerBuyer Adverse Selection uninformed buyers are likely to attract lemons Buyer
Money-Back Guarantees, Warranties, and Independent Quality Ratings Ways for suppliers of plums to identify themselves. warranty Lemon Laws Attempts to protect buyers.
Moral Hazard actions of one party to a transaction affect costs or benefits of the other party those actions cannot be monitored