Ravi Vatrapu 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55.

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Ravi Vatrapu 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), Course Portal: Facebook: Etherpad: Thursday, 14-Apr-2011 EB22: Online Marketing: Lecture 40 Auditorium 4, ITU, Copenhagen, Denmark

V IRTUAL W ORLDS “The phrase 'virtual world' refers to a three- dimensional environment that appears similar to our 'real' world; virtual worlds are a kind of alternative world, often developed to supply online entertainment and social networking for users.” 2

E XPERIENCE R EALMS IN V IRTUAL W ORLDS  Entertainment (passive absorbed)  Education (active absorbed)  Escapist (active immersion)  Esthetic (passive immersion) 3

V IRTUAL W ORLDS AND M ASLOW ’ S N EEDS 4

V IRTUAL W ORLD A D -1 5

V IRTUAL W ORLD A D -2 6

V IRTUAL W ORLD A D -3 7

V IRTUAL W ORLD A D -4 8

O PEN Q UESTIONS 9

10

D ISCUSSION 11