Global Market Entry Strategies

Slides:

Advertisements

Similar presentations

Module V: Introduction to International Business Practices

Advertisements

Global Market Entry Strategies

ENTRY TO OVERSEAS MARKETS. One of the most important and critical decisions in international marketing is the mode of entering the foreign market. No.

Entry Strategy Chapter 12.

13 Implementing Strategy in Companies That Compete Across Industries and Countries.

Global Market Entry Strategies

LEARNING OBJECTIVES At the end of this chapter, the reader should be able to: Explain the three basic decisions before entering a foreign market Explain.

Strategy in the Global Environment

Global Market Entry Strategies. Copyright © Houghton Mifflin Company. All rights reserved. 9-2 Discussion Outline Exporting as an entry strategy Exporting.

Global Market Entry Strategies

Chapter 6 Entry Strategy

Foreign Market Entry Strategies

Chapter 12 Market Entry McGraw-Hill/Irwin Global Business Today, 4/e © 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. Three Basic.

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Copyright Atomic Dog Publishing, 2002 The International Marketing Plan and Entry Mode Selection Dana-Nicoleta Lascu Chapter 8.

Chapter Fifteen Managing Global Distribution Channels.

9-1© 2006 by Nelson, a division of Thomson Canada Limited. International Strategy Chapter Nine.

©2004 Prentice Hall12-1 Chapter 12: Strategies for Analyzing and Entering Foreign Markets International Business, 4 th Edition Griffin & Pustay.

GLOBAL MARKETING AND WORLD TRADE. Trends that have affected world trade 1.The decline of economic protectionism 2.Increase in economic integration and.

Chapter Questions What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to.

9-1© 2006 by Nelson, a division of Thomson Canada Limited. International Strategy Chapter Nine.

21 Tapping into Global Markets

21 Tapping into Global Markets

MNC Strategies Entry and expansion decision Intra-company relations Inter-company relations Dunning chapter 7-9, Caves chapter 3.

Agenda for November 2 Review of Chapter 8 International Strategy

Chapter 61 Formulating Strategy Chapter 6. 2 Strategic Planning and Strategy  strategic planning - The process by which a firm’s managers evaluate the.

Introduction to International Business August 4, 2008 Discussion Section Global Strategy and Entry Modes.

Global Market Entry Strategies

MKTG769 ENTRY STRATEGIES Lars Perner, Instructor 1 ENTRY STRATEGIES Additional research issues Methods of entry –Advantages –Disadvantages.

Chapter 7 Reaching Global Markets 7 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Understand global marketing strategy Analyze.

Tapping into Global Markets

Part 2 PowerPoint Presentation by Charlie Cook Copyright © 2003 South-Western College Publishing. All rights reserved. All rights reserved. Global Opportunities.

INTERNATIONAL MARKETING-RECENT TRENDS. Today is the era of competition and expansion of the market activities is the demand of this hour. So we are expanding.

Market Entry Strategies and Strategic Alliances

Chapter 3, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition Copyright © 2009 Pearson Education Canada 3-11 Different.

strategies for analyzing and entering foreign markets

Market Entry. Three Basic Decisions  Which markets to enter?  When to enter these markets?  What scale and what nature should this entry have?

INTERNATIONAL MARKETING MANAGEMENT: NATURE & SCOPE By Elisante Ole Gabriel (Tanzania) Chartered Marketer

Slide 1 Professor W. Tim G. Richardson Going International: Strategic Decisions F Multidomestic Companies u their int’l subs are autonomous and self-governing.

International Business Strategy LON301BUS Entering and Operating in International Markets Unit: 9 Knowledgecast: 2.

1 8 Strategy in the Global Environment. 2 Related Concepts/Theories Theory of comparative advantage – a country is ahead, and all other country’s benefit,

Copyright © 2009 South-Western, a part of Cengage Learning All rights reserved. Power Point Presentation by Dr. Leslie A. Korb Georgian Court University.

Entry Strategy and Strategic Alliances. McGraw-Hill/Irwin International Business, 5/e © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved

Muhammad Waqas Global Market Entry Strategies Lecture 18.

ENTERING FOREIGN MARKETS FRANCHISING LICENSING EXPORTING MANAGEMENT CONTRACTS FOREIGN DIRECT INVESTEMENT.

Strategic Change: Implementing Strategies to Build and Develop a Company Chapter 8.

Global Marketing Management: Planning & Organization Chapter 11.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. International Marketing.

Chapter 5 MANAGING IN A GLOBAL ENVIRONMENT © Prentice Hall,

Chapter 1 Ingredients of Change: Functions and Models.

Chapter 5 Accumulating Change: Limits of Sums and the Definite Integral.

International Marketing

STRATEGIC THINKING AND PLANNING FOR BUSINESS

Global Market Entry Strategies

Foreign Market Entry Strategies

International Market Entry Modes

Entering Foreign Markets

Global Market Offerings

Global Market Offerings

Making It Work: Effective International Operations

INTERNATIONAL BUSINESS

Lecture Five Foreign Market Entry Modes

Chapter How global marketing management differs from international marketing management 2. The increasing importance of international strategic alliances.

NATURE & SCOPE OF INTERNATIONAL BUSINESS

GLOBAL MARKET ENTRY STRATEGIES Chapter Nine

21 Tapping into Global Markets

21 Tapping into Global Markets

Entry Strategy and Strategic Alliances

Chapter How global marketing management differs from international marketing management 2. The increasing importance of international strategic alliances.

Presentation transcript:

Global Market Entry Strategies Chapter Nine Global Market Entry Strategies 6

Figure 9.1: Market Entry Strategies Copyright © Houghton Mifflin Company. All rights reserved.

Exporting as an Entry Strategy Indirect Exporting Direct Exporting Independent Distributor Vs. Sales Subsidiary The Company Owned Sales Office (Foreign Sales Subsidiary) Copyright © Houghton Mifflin Company. All rights reserved.

Local Production as an Entry Strategy Licensing as a Market Entry Strategy Reasons for Licensing Disadvantages of Licensing Copyright © Houghton Mifflin Company. All rights reserved.

Local Production as an Entry Strategy (cont’d) Using Franchising to Enter Markets Building a Local Manufacturing Base Contract Manufacturing Assembly Full-Scale Integrated Production Establishing Local Operations to Gain New Business Establishing Foreign Production to Defend Existing Business Moving with an Established Customer Shifting Production Abroad to Save Costs Copyright © Houghton Mifflin Company. All rights reserved.

Forming Joint Ventures Reasons for Entering into Joint Ventures Ownership Strategies Forming Joint Ventures Reasons for Entering into Joint Ventures Joint Ventures for Entering China Joint Ventures in Eastern Europe Joint Venture Divorce: A Constant Danger Copyright © Houghton Mifflin Company. All rights reserved.

Ownership Strategies (cont’d) Forging Strategic Alliances and Collaborative Strategies Technology-Based Alliances Production-Based Alliances Copyright © Houghton Mifflin Company. All rights reserved.

Figure 9. 2: International Alliance of U. S Figure 9.2: International Alliance of U.S. and Japanese Auto Manufacturers (as of March, 1993) Copyright © Houghton Mifflin Company. All rights reserved.

Ownership Strategies (cont’d) Distribution-Based Alliances The Future of Alliances Entering Markets Through Mergers and Acquisitions Portal or EBusiness Entry Strategies Copyright © Houghton Mifflin Company. All rights reserved.

Figure 9.3: Considerations for Market Entry Decisions Preparing an Entry Strategy Analysis Figure 9.3: Considerations for Market Entry Decisions Copyright © Houghton Mifflin Company. All rights reserved.

Copyright © Houghton Mifflin Company. All rights reserved.

Copyright © Houghton Mifflin Company. All rights reserved.

Preparing an Entry Strategy Analysis (cont’d) Estimating Sales Estimating Costs Estimating Asset Levels Forecasting Profitability Assessing International Risk Factors Maintaining Flexibility Assessing Total Company Impact Copyright © Houghton Mifflin Company. All rights reserved.

Entry Strategy Configuration Entry Strategies Configuration Layering Bundling Bundles Copyright © Houghton Mifflin Company. All rights reserved.

Failure to Achieve Marketing Objectives Exit Strategies Failure to Achieve Marketing Objectives Political, Economic, or Legal Reasons Consolidation Result of Negative Reactions in a Firm’s Home Market Copyright © Houghton Mifflin Company. All rights reserved.

Reverse Exit Decision and Reenter Reentry Strategies Reverse Exit Decision and Reenter Examples India South Africa Copyright © Houghton Mifflin Company. All rights reserved.