BACKGROUND What happens when a new medium challenges an existing one? Several previous examples: –radio and print “public” changes -- actually a cohort.

Slides:

Advertisements

Similar presentations

© © The McGraw-Hill Companies, Aggregate output in the short run Potential output –the output the economy would produce if all factors of production.

Advertisements

H Cotton Boll & Consumer Judging Movie Rentals.

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Dealer Price Discrimination in New Car Purchases Evidence from the Consumer Expenditure Survey Andreas Argyris.

Intergenerational Risk Sharing and the Effects of Social Security Reforms Lee Lockwood Northwestern University & NBER and Day Manoli UT-Austin & NBER Joint.

The economic implications of changing age structures Ronald Lee University of California at Berkeley Based on research supported by National Institute.

Chapter 12 Social Class and Lifestyles

Created by Tom Wegleitner, Centreville, Virginia

Nielsen Research Group Examining Moviegoer Behavior 2012 Study.

Factors underlying the Prosperity of the 1920s

Farm Media Research Studies Chapter 10. Summary of Farm Media Research Studies Communication technologies and the structure of farms and ranches have.

Robbie Van Hooser EDTC 5103 Dr. Angel Kymes M7: OFFICE PRODUCTIVITY TOOLS.

presented by the Vermont Student Assistance Corporation VSAC’s mission is to ensure that all Vermonters have the necessary financial and information resources.

Price Discrimination.

BACKGROUND What happens when a new medium challenges an existing one? Several previous examples: –radio and print “public” changes -- actually a cohort.

Microeconomics and Macroeconomics FCS 3450 Spring 2015 Unit 1.

Univ. of Idaho Extension Marketing your “Living on the Land” Program Cinda Williams University of Idaho Extension LOL Training July 2008.

Subcultures. What is a Subculture? A distinct cultural group that exists as an identifiable segment within a larger, more complex society. A homogeneous.

Alicia Menendez The University of Chicago June 23, 2009.

Virtual domination? The online domination of housing search Richard Dunning, PhD Student.

Presented by Kurt Scherf Vice President, Principal Analyst Parks Associates April 29, 2009 Entertainment Trends Research.

National Consumer Agency Market Research: Economiser – Transport Section February 2011 Research Conducted by.

Coupon Profitability & Consumer Shows Amber Viehauser.

What is Income? Terminology to be discussed: Personal Income Employment Income Investment Income Gross Income Disposable Income Discretionary Income.

Exchange Rate - An exchange rate between two currencies is the rate at which one currency will be exchanged for another. It is also regards as the value.

The Marketing Environment 3 Principles of Marketing.

Unit 4 MT102 RETAIL MANAGEMENT: A STRATEGIC APPROACH 1 11th Edition

Economics Chapter 5 Supply

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

Understanding Customers:Segmentation(contd) Shantanu Dutta Objectives –Use of market segmentation to better classify and understand customers according.

IPTV. What is the IPTV? Internet Protocol Television— a digital television service is delivered using the Internet Protocol over a network infrastructure.

Backgrounds of Research (1) : Public attention to Income Gap

Chapter 21 The determination of national income David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 6th Edition, McGraw-Hill, 2000 Power Point.

Age, Period, or Birth Cohort: What Determines Demographic Differences in Seafood Consumption? Joachim Scholderer MAPP, The Aarhus School of Business, Denmark.

Price As price increases… Supply Quantity supplied increases Price As price falls… Supply Quantity supplied falls.

Period 5 Daily Writing Prompt What is the income effect?

16-1 Consumption The theory of consumption was developed by Milton Friedman in the 1950s, who called it the permanent income theory of consumption, and.

The Marketing Environment Chapter 3. 2 Learning Goals 1. Understand environmental forces 2. Learn how demographic and economic factors affect marketing.

SSIAs Special Savings Incentive Accounts Special Savings Incentive Accounts Entry window 1/5/01-30/4/02 Entry window 1/5/01-30/4/02 Mature between May.

CHAPTER SIX ROLE OF MARKETING Topic 2 Marketing. 

Who's buying our children's childhood? Do we agree? Research done for Mothers' Union has found that the majority of parents agree that media content.

IGCSE®/O Level Economics

Gathering Information Enables You To: 1. Reduce risk 2. Determine consumer attitudes 3. Monitor the environment 4. Coordinate strategy 5. Measure performance.

SIMPLE Purchase Advertising: A Silver Listing on CommerceYellowPages.com 1 2 Receive a FREE Income Opportunity as a Commerce Yellow Pages Advertising.

Audience Research Presentation.  To survey movie going audiences on how and why they consume film.

To whom should be sold free time? (The leisure in Czech way) Malchárková, Procházková, Vanková.

MARKETING STRATEGY O.C. FERRELL MICHAEL D. HARTLINE 6 Market Segmentation, Target Marketing, and Positioning.

$350,110,000 2.$351,110,000 3.$350,410,000 4.$351,310,000.

Chapter 2 Fashion & Marketing Chapter 2.1 Fashion Marketing Basics.

Smoking in England Robert West Jamie Brown University College London 1.

WEEK 9 LECTURE Film Technology. The influence of technology How has technology influenced film in….? Theaters Home Video Filmmaking Are those changes.

Movie Marketing. Trailers Advertisements for movies Advertisements for movies Shown before other movies in theatres On TV On Internet Critical for attracting.

1 Chapter 29 Minimum Wages. 22 You are Here 3 Why Have a Minimum Wage? 3 The argument for a minimum wage is that people who work full time should not.

watch free movie online

Customer-Driven Marketing Strategies

Chapter 16 Output and aggregate demand

Econ 202 Lecture 3 Goods market or Loanable-funds market equilibrium of a closed economy in the long run (2)

Watch afdah movies 2017 There are number of movies released on Everyone loves to watch movies, but hate to go movie theater. afdah presents latest.

EPF 10 – The student will develop consumer skills by examining basic economic concepts & their relationship to product prices & consumer spending.

Standard 4 PRICING.

Think of 3 things in your life that you have either bought or were given to you that you wanted more then anything. (this could be recent or from back.

Build or Maintain Image Increase Sales/Volume

Module 16D-The Magic of the Multiplier

INFLATION SSEMA1-You will illustrate the means by

Keep all images and text inside of the margins.

Keep all images and text inside of the margins.

Өмнөговь аймгийн Нийгэм,

Demand Prices within our economy are set by supply and demand.

Presentation transcript:

BACKGROUND What happens when a new medium challenges an existing one? Several previous examples: –radio and print “public” changes -- actually a cohort effect –television and film at first - film profits were hurt later - film developed it’s own niche

BACKGRO VIDEOS VERSUS MOVIE THEATERS UND Will availability of feature films on video affect theater attendance? Windowing: –(Owen & Wildman, 1992; Litman, 1999) A form of price discrimination films are released to theaters before video for a consumer, waiting offers a cost savings Here: Examination of CONSUMERS VIDEOS VERSUS MOVIE THEATERS

HYPOTHESES Who will attend movies? H1: Younger people H2: Higher incomes H3: Smaller households H4: People with more interest in newer products Who will watch videos? H1: Older people H2: Lower incomes H3: Larger households H4: People with less interest in newer products HYPOTHESES

DDB’s 1996 Lifestyles data –initial mailings of 5,000 –4,041 total respondents (70% response rate) –3,130 supplemental survey (77% response rate) This research: –age, income, household size –desire for the latest products –movie and video consumption questions METHODS

# last year Attended filmRented video Bought video None 965 (31.1%)1264 (41.4%) 931 (30.2%) 1-4 times 1051 (33.6%) 527 (17.1%) 932 (30.5%) 5-8 times 510 (16.3%) 455 (14.7%) 442 (14.5%) 9-11 times 265 (8.5%) 367 (11.9%) 226 (7.4%) times 215 (6.9%) 414 (13.4%) 123 (4.0%) times 68 (2.2%) 248 (8.0%) 45 (1.5%) 52 or more 29 (0.9%) 143 (4.6%) 23 (0.8%) MEAN # OF FILMS AND VIDEOS SEEN LAST YEAR

RESULTS: # OF FILMS H1: Younger people Beta = -.191, p < SUPPORTED H2: Higher incomes Beta =.201, p < SUPPORTED H3: Smaller households Beta = -.137, p < SUPPORTED H4: People w/more interest in newer products Beta =.138, p < SUPPORTED RESULTS: NUMBER of FILMS

H1: Older people Beta =.153, p < SUPPORTED H2: Lower incomes Beta = -.082, p < SUPPORTED H3: Larger households Beta =.189, p <.001- SUPPORTED H4: People w/less interest in newer products Beta = -.192, p =.001- SUPPORTED RESULTS: RATIO of VIDEOS/FILMS

Compatible with windowing strategy –MOST MOVIES: People who value “latest” see more movies Younger people People with higher incomes People from smaller families –The desire to be the first to own a product predicts “windowing” price discrimination CONCLUSIONS