Shih-Chung Chang Wei-Hui Kao Thanakorn Liewphairatana.

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Presentation transcript:

Shih-Chung Chang Wei-Hui Kao Thanakorn Liewphairatana

VISA – Visa International Service Association Multinational Corporation based in San Francisco Operates as the world’s largest retail electronic payment network Capable of handling over 10,000 transactions per second in over 200 countries 44% credit card and 48% of debit card market shares in the U.S.

Launched “Go World” advertising campaignGo World VISA is an Olympic Partner for more than 2 decades. Featuring current Olympic and Paralympic athletes and Olympic legends. Include national television commercials, print and online advertisements, and an online micrositemicrosite Youtube and Facebook This Campaign evokes the emotion and memories of unforgettable moments in Olympic history.

For the Beijing Games, Visa supported more than 90 athletes (Team Visa Beijing) from 19 different countries. Collectively, the group won 48 Olympic and Paralympic medals. For the Vancouver 2010 Olympic and Paralympic Winter Games, Visa is supporting more than 30 winter athletes from the USA, Canada, China, and Russia, as well as three national teams from Canada, USA, and Japan

Increase global brand leadership Grow Visa transaction volume Trip for Life Sweepstakes Expand acceptance in new and emerging markets Enhance preference for products and services.

Consumers who were aware of the Olympic Games sponsorship claimed a 13 percent increase in VISA card usage Visa’s brand equity is 25 percent higher among consumers who are aware of our sponsorship

Consumer-Oriented Promotion Vehicle Trip for Life Sweepstake To increases consumption of an established brand To defend or maintain current customers To obtain trial and purchase To target a specific segment To enhance IMC efforts and build brand equity The Olympic is global, and that is what VISA is trying to or has become

releases/press986.jsp releases/press986.jsp vancouver-olympics/ vancouver-olympics/ kits/olympic.shtml kits/olympic.shtml for-beijing-olympics-2008-with-morgan-freeman/ for-beijing-olympics-2008-with-morgan-freeman/ vancouver-olympics/ vancouver-olympics/