A Content Analysis Approach to Measuring Subconscious Motives Ronald F. Piccolo Rollins College Gary P. Latham University of Toronto

Psychosocial Processes

Language as a Window into Human Nature

NormControlRaceHeadset Achievement1.37 (.84) 1.72 (1.65) 4.58 (2.71) 3.04 (2.36) Positive Emotion2.74 (1.27) 2.77 (2.52) 3.69 (2.23) 4.43 (2.51) Negative Emotion1.63 (.91) 2.16 (1.60) 1.82 (1.66) 1.41 (1.56) Work2.00 (1.40) 2.01 (2.74) 1.89 (1.57) 5.79 (3.66) n720,

Story 1

Story 2

External Validity

Achievement

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