Multimedia-On-Demand (MOD) from Chunghwa Telecom

Chunghwa Telecom Project Investment Architecture Applications Benefit

Chunghwa Telecom Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company). Customer Base: Land Phone subscribers : 13 million Cellular phone subscribers : 8.26 million Internet subscribers : 3 million plus (Population of Taiwan is 23 million, 5 million plus households) Capital over 14 billion US dollars

Chunghwa Telecom CHT provides Broadband Intranet services (pay per service typed) to both business and residential customers via TV Using Broadband Fixed IP Network with Broadband Access Technology such as ADSL, VDSL, Fiber to Building to Provide High-Quality (MPEG 2/4) On-Demand Multimedia Services

Project Investment CHT is in the process providing 100,000 households trial system in greater Taipei area and verified ADSL being adequate to provide MOD services in CHT local loops. In 2005, CHT will set up a 600,000 subscribers commercial system to provide MOD services in the greater Taipei area.

Project Investment CHT has invested over US$80 million for field trial and network deployment CHT has reached 3 million ADSL subscribers in January of 2004 and still increasing. (total 5 million household in Taiwan)

Project Investment Our prediction of growth for MOD subscribers would be 100,000 subscribers in 2004 400,000 subscribers in 2005 1 million plus subscribers in 2006 Near 2 million subscribers in 2007

Architecture POTS Central Exchange Single Copper Pair Local Loop Splitter Broadband IP Network Streaming DSLAM ATU-R Set Top Video/Voice/Data Control POTS Remote Control Multimedia Data Store Subscriber Residence

Architecture Customer premises equipment: Set-Top-Box (STB): web-based human interface to provide Internet access and video services at the same time Broadband access technologies as ADLS, VDSL, Fiber to the Building…etc.

Architecture Networking technologies: Managed-IP solutions Video servers: Unicast and Multicast video Service Management System (SMS) TV Channel Portal

Applications The applications of CHT MOD: Personalized EPG Broadcasting Channels True Video on Demand Broadcasting Near Video on Demand Karaoke on Demand

Applications Interactive e-Learning Walled garden Information provided such as News, Stocks, Travel…etc. Electronic Interactive Home Shopping TV mail Game TV ATM Payments

Benefit More Channel content options Increase revenue from premium services New adaptable to IT applications End-to-end management

Benefit Customer consolidation and secured customer loyalty Cross marketing at each programming Interactive content creates new entertainment and opportunity