1 Introductory Lesson: The Basics of How to Play Welcome to Celebdaq bbc.co.uk/celebdaq ! bbc.co.uk/celebdaq

2 Your Mission To make as much money as you can… by buying and selling ‘shares’ in celebrities

3 Shares A share is a portion of stock that a company, or in the case of Celebdaq: a Celebrity, is divided. A company/celebrity can be divided into millions of shares which are sold to many investors. If the company/celebrity is successful the investors get a share of the profits (a dividend) and their shares will go up in value

4 What happens Every day BBC editors count the amount of press coverage (in column inches) that the each celebrity gets On Friday the shares you own pay out a ‘dividend’. The more press coverage a celeb gets, the bigger the dividend Just like in the real world, the more people want (demand) the share the higher its price becomes

5 Investment Investing means to spend money now in order to gain a financial return later Any money made from an investment is called a return. The bigger the return the better!

6 Investment There are two ways to make a return: 1.Day trading : trading shares on a daily basis for profit, rather than holding them for dividends 2.Dividends : That part of a company's/celebrity’s profits distributed to shareholders, usually expressed in pounds per share 3.Play the Flash games in the Interactive Zone to get your head around day trading and dividends.

7 How does Celebdaq work? Each player receives £10,000 to spend (Celebdaq £ not real money!) The player picks which celebrity shares they want to buy and the amount of shares The player buys and sells shares in order to maximise their return

8 Top Tips To do well here are some tips that might help: Read the Daq Diary for lists of celeb events to watch out for in the coming week Dividends and capital gains are closely related. When a celebrity’s dividend payout increases, they become more attractive (financially!), demand for them increases, and their price goes up. Demand for a celebrity can increase because people expect a story to break. The story does not actually have to break for the price to go up.

9 Go To It! The best way to learn is to play the game so create your profile and start investing your Celebdaq pounds! Head to the Celebdaq site and get started: bbc.co.uk/celebdaq bbc.co.uk/celebdaq