Case 11. Deutsche Brauerei

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Presentation transcript:

Case 11. Deutsche Brauerei

1. Background Ms. Greta recently joined the board of directors. She has to prepare for three agendas; (1) approval of the 2001 financial budgeting, (2) quarterly dividend payment, and (3) compensation scheme for Oleg Pinchuk. Deutchse Brauerei has aggressively penetrate Utranien market. Ms. Greta has to evaluate Pinchuk’s marketing strategy in Ukraine and the three agendas relates to the success of the marketing strategy in Ukraine. Also she may prepare for a meeting with a banker.

2. Questions 1) What are major issues/problems in the marketing/investment strategy in Ukraine? 2) Do you believe these issues/problems are well reflected in projected financial statement (Exhibit 1, 3, and 4)? How do you want to revise the projected financial statements? 3) If you want to recommend the strategy, how do you want to deal with financing?