Mandara Founder : Hanan Solayman Co-Founder : Ahmed Tawfik (Journalist) (Programmer) Online Local Media Portal Upper Egypt.

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Presentation transcript:

Mandara Founder : Hanan Solayman Co-Founder : Ahmed Tawfik (Journalist) (Programmer) Online Local Media Portal Upper Egypt

Aswan Fayoum Giza Beni Suef Minya Qena Assiut Sohag Red Sea New Valley Luxor 25 Million 4 Million Online 30% of Population

Local Content Is … Professional & Service Journalism (consumer-oriented)

Citizen Journalism? *Services Guide (ex. hospitals) *Send a news story *People from Badrashen *Local Sports *Youth Center Activities *Local Council *Mourning, Weddings *Local Ads/ discount or sale hints

Engaging the Community Send us an idea Shoot, Write & Publish

A Digital Newsroom Cairo Editor in Chief (Hanan) IT Manager (Ahmed) Managing Editor (Mahmoud) Community Manager (Allaa) Content Editor (Maha) 10 Local Reporters (Staff) Aswan Giza Fayoum Red Sea Beni Suef Sohag Minya Assiut Luxor Qena

Monetizing Local Communities Local Ads Market remains … UNTAPPED -provide media services-

Project run by: Mandara Media Foundation Revenue Streams: 1- Advertisements & Sponsorships 2- Licensing Content 3- Journalism Trainings 4- Grants and Donations

Mandara-Online Thank You!