Internal 1 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / 9.10.2006/ MKa Broadcast Mobile TV Key Messages 2007 Pawan Gandhi Head – Mobile.

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Presentation transcript:

Internal 1 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Broadcast Mobile TV Key Messages 2007 Pawan Gandhi Head – Mobile TV and Video Experiences Asia Pacific

Internal 2 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Mobile TV Potential By the end of 2011 nearly half a billion people will be watching TV on their mobile phones. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile TV will experience 50% year-on-year growth through IMS Research 8/2006 Infonetics Research (8/2006) estimates revenue generated from mobile video services around the world is set to skyrocket from $46.2 million in 2005 to $5.6 billion in UK 83% satisfied with service 76% willing to pay France 73% satisfied with service 68% willing to pay Acceptable fee €7 / month Finland 58% believe Mobile TV would be popular 41% willing to pay Acceptable fee €10 / month Spain 75% would recommend the service 55% willing to pay Acceptable fee €5 / month

Internal 3 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Mobile TV Business Opportunities Mobile TV ecosystem includes different business roles, but the implementation varies country by country Mobile TV offers clear opportunities for whole ecosystem, including mobile operators and service providers, broadcasters and broadcast network operators and content owners Mobile Broadcast network Mobile Broadcast network Mobile TV channels Mobile Terminal Cellular network Content providers Content providers

Internal 4 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa DVB-H will be the Winning Global Broadcast Technology Forecast Mobile Broadcast service users by technology, millions Source: Strategy Analytics, 2006 DVB-H benefits: Globally standardized by ETSI as the standard for mobile TV in Europe and for US by TIA Based on the proven and global DVB-T digital TV standard Low battery consumption High quality, QCIF/QVGA, fps, 384 kbps High bandwidth capacity (up to 50 channels) Cost-efficient implementation, large SFN cells Thoroughly tested around the world Commercially available MediaFLO Technically very similar to DVB-H, no technology advance, no CAPEX advance Proprietary technology owned by a single company → no competition T-DMB Based on the DAB digital radio standard Technical limitations: higher broadcast cost, limited channel capacity, shorter battery life

Internal 5 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Open and Competitive Ecosystem for Mobile TV Virtuous cycle in GSM/WCDMA Several vendors able and willing to invest Competition at all value chain layers Good offerings at attractive prices Rapid market growth Economics Of scale Further price reduction Open, global standard Success of Mobile TV requires a similar open and competitive ecosystem that has lead to the huge success of GSM/WCDMA based mobile telephony Mobile TV is an integral part of overall mobile service provisioning Competitiveness requires that an open standards based virtuous cycle is replicated also for Mobile TV Open standards must be implemented end-to-end : Selected broadcast standard Service Protection and purchase (SPP) Electronic Service Guide (ESG) Audio and video formats and codecs All associated profiles and parameters

Internal 6 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa TV → Mobile TV → Personal TV Step 1: Shared telephone to personal mobile phone Step 2: preferred personal multimedia computer for calls, Internet, TV, radio, s and digital media

Internal 7 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Nokia Will Follow the Evolution of Mainstream Open Standards Nokia’s current system implementation: is fully compliant with DVB IPDC Phase 1 specifications, supporting the Electronic Service Guide and 18Crypt with OMA DRM 2.0 supports pre-standard OMA BCAST Electronic Service Guide (BCAST standard release 1.0 expected to be ready in 1Q-2Q/2007) OMA BCAST is gaining momentum among mobile operators and has following implementation roadmap: OMA BCAST DRM profile would be available in 2007 OMA BCAST smart card profile would be available in 2008 Nokia commitment: Nokia broadcast mobile TV implementations will follow the industry mainstream as long as this mainstream is based on open standards and a competitive implementations ecosystem Nokia will continuously publish descriptions of its broadcast mobile TV implementations at

Internal 8 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Industry Co-operation to Ensure the Adoption of Open Standards and Interoperability Nokia is actively contributing to both DVB-H IPDC and OMA BCAST standardizations efforts Sony Ericsson and Nokia announced in February 2006 their intention to co-operate to achieve interoperability in DVB-H handsets Motorola and Nokia announced their common interoperability message in September 2006 Nokia is member of BMCO Forum and Mobile DTV Alliance in the US, which are two industry forums working on profiles for interoperability In APAC, Nokia is member of CASBAA, Asia Broadcast Union ABU and DAPA (DVB-H Asia Pacific Alliance) to propagate and drive adoption of DBV-H mobile TV Over 50 members including key handset vendors and operators

Internal 9 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Nokia Is Fully Committed to Mobile TV Nokia is the pioneer of DVB-H - current products are 3 rd generation implementations Nokia N92 is the first commercial implementation of an integrated DVB-H receiver with open standard service protection (OMA BCAST DRM profile) Nokia Mobile Broadcast Solution 3.1 is a latest release of a Mobile TV platform that has been the basis of more than 20 pilots worldwide Nokia continues to develop integrated DVB-H handsets and will broaden the portfolio to multiple price points and design styles Nokia can offer the whole end-to-end Mobile broadcast solution, including not only system solutions, but also network planning, implementation and integration towards mobile operator existing infrastructure Nokia Nseries N92 Nokia Mobile Broadcast Solution

Internal 10 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Thank You More Information on Mobile TV from: