State of the Lodging InduSTRy Brittany Baldwin, Sales Executive Small Hotels Retreat – September 2010

Overview: Total Caribbean & Small Hotels

Caribbean Hotel Industry - Key Statistics YTD July 2010 % Change # of Hotels2,272 Hotel Rooms242, % Occupancy66.3% 1.8% Average Daily Rate $ % RevPAR$ % Room Revenue$ 5.7B 6.1% 2010 Smith Travel Research, Inc.

Caribbean Small Hotels Industry - Key Statistics YTD July 2010 % Change # of Hotels1,486 Hotel Rooms44, % Occupancy59.3% 7.4% Average Daily Rate $ % RevPAR$ % Room Revenue$ 1.5B 19.7% 2010 Smith Travel Research, Inc.

Will The Caribbean See Improvement in 2010? Total Caribbean % Change and July 2010 YTD

Small Hotels Seeing Light At the End of the Tunnel Caribbean- Small Hotels (75 rooms or less) % Change and July 2010 YTD

Supply & Demand

Building In a Downturn. Demand Finally On The Rebound! Total Caribbean Twelve Month Moving Average % Change – 2006 to July % 2.6% -5.2%

Supply Growth Remains Flat. Positive Demand May Caribbean Small Hotels (75 rooms or less) Twelve Month Moving Average % Change – 2006 to July % 5.2%

Occupancy

Strong Occupancy Growth Across The Board Select Destinations- Occupancy % Change July 2010 YTD vs. July 2009 YTD

Small Hotels Recovering Occupancies Select Destinations- Small Hotels vs. Large Hotels Occupancy % Change- July 2010 YTD

ADR (Average Daily Rate)

Caribbean Showing Positive ADR Improvement Select Destinations- ADR % Change July 2010 YTD vs. July 2009 YTD

Caribbean ADR Improvement Driven By Small Hotels Select Destinations – Small Hotels vs. Large Hotels ADR % Change- July 2010 YTD

RevPAR (Revenue Per Available Room)

RevPAR’s Are Slowly Rising Select Destinations- RevPAR % Change July 2010 YTD vs. July 2009 YTD

Positive RevPAR Growth For Small & Large Hotels! Select Destinations – Small Hotels vs. Large Hotels RevPAR % Change- July 2010 YTD

“Thank You” to the Most Recent Caribbean Enrollees: Round Hill Hotel & Villas- Jamaica Lion’s Dive & Beach Resort- Netherland Antilles Crown Point Beach Hotel- Tobago Cascadia Hotel & Conference Center- Trinidad Toucan Inn & Bonkers- Trinidad Cara Suites Hotel- Trinidad Tamarind Reef Hotel – USVI Sugar Beach Condo Resort- USVI

How Do I Participate? STR’s Roundtable Session will explain how your hotel can enroll & participate Or stop by the STR booth for more details

For More Information ext 3384 (Presentation available on