Uncovering the Potential of Library Sales Panelists: Jamie Carter: Operations Manager, Publisher Alley Ceneta Lee-Williams: Sales Manager, Random House Kuo-Yu Liang: Vice President, Sales and Marketing; Diamond Book Distributors

Library Sales Overall Total Net Sales (Units): Total calendar-year sales through Baker & Taylor (B&T); customer returns subtracted. Library Units: Calendar-year sales to libraries only (academic, public, school) through B&T. Included in Survey: Thirty-one major publishers; 14 major distributors and rep groups. 2007% Change2008 Total Net Sales (Units)72,694,280-6%68,347,518 Library Units26,703,2493%27,564,522 Library Units as % of Total37% 40%

Study Parameters: Part I For April 2009 (30-day period), B&T bestsellers determined for each of 7 well-known categories tracked by the New York Times. NY Times weekly bestsellers for the same period tracked and compared to B&T results. Any titles appearing on Times lists removed from B&T results, revealing top-selling titles that succeeded outside the traditional retail environment. B&T bestseller lists further refined to the top 15 “library bestsellers” in each category (majority of B&T sales for these titles came from library customers).

Library Hardcover Fiction NY Times Bestsellers for Comparison Mystery Romance Suspense Family Life

Library Hardcover Nonfiction NY Times Bestsellers for Comparison 3 Celebrity Authors 5 Biography & Autobiography 2 History 2 Pets

Library Paperback Fiction NY Times Bestsellers for Comparison Average units for Library Bestseller: 699/mo. 4 of 15 titles are LP; rest are paperback originals. 3 of 15 in autoship program; 3 of 15 are debut novels. Library sales = +/-80% of total title sales for B&T. Backlist has a larger role 4 Contemporary Women LP 3 Mystery 2 Romance 2 Urban Life / African-American

Library Paperback Nonfiction NY Times Bestsellers for Comparison Average units per Library Bestseller: 1210/mo. 10 of 15 titles are in series. Several publishers outside the mainstream. Library sales = +/-90% of total title sales for B&T 68%). 2 Reference 2 Travel 2 Cooking 2 Family / Parenting 3 Antiques & Collectibles Backlist has a larger role

Library Mass Market Fiction NY Times Bestsellers for Comparison 4 Romance / Historical 2 Romance / Fantasy (Paranormal); 1 Fantasy 6 Romance / Contemporary

Library Graphic Hardcover Average Units per Library Bestseller: 163/mo. Opportunity exists for nontraditional publishers in this category. Library sales are between 52% and 98% of total sales for B&T. Backlist is active; 2 of 15 are autoship; list prices vary. B&T Top Library Sellers Adult Juvenile

Library Graphic Paperback Average Units per Library Bestseller: 537/mo. Library sales are between 52% and 93% of total sales for B&T. Most titles are in series (13 of 15 are autoship); list prices vary. B&T Top Library Sellers Adult Juvenile

Category Analysis: Fiction, New Releases Hardcover Total Library Units: April, New Releases Bestseller Avg. Units Leading Category (by # ISBNs in Top 15) ,1147,597Mystery & Detective (6) ,2119,189Romance (4) ,1869,908Tie: Contemp. Women, Mystery (4/ea.) ,83910,625Mystery & Detective (4) Trade Paperback Total Library Units: April, New Releases Bestseller Avg. Units Leading Category (by # ISBNs in Top 15) ,7471,106Mystery & Detective (4) ,6761,761Tie: Mystery, Historical, Gen., Literary (2/ea.) ,992918Tie: Contemp. Women, Christian (3/ea.) ,2136,145Contemporary Women (4)

Category Analysis: Nonfiction, New Releases Hardcover Total Library Units: April, New Releases Bestseller Avg. Units Leading Category (by # ISBNs in Top 15) ,6494,413Biography / Autobiography (4) ,9822,686Biography / Autobiography (5) ,1433,358Biography / Autobiography (6) ,8292,750Biography / Autobiography (9) Paperback Total Library Units: April, New Releases Bestseller Avg. Units Leading Category by # ISBNs in Top ,7561,162Tie: Antiques & Collectibles, Travel (3/ea.) ,114960Travel (4) ,1111,018Tie: Antiques & Collectibles, Travel (3/ea.) ,5431,195Tie: Antiques & Collectibles, Travel (3/ea.)

Category Analysis: Graphic Books Hardcover Total Library Units: April, New Releases Bestseller Avg. Units Leading Category (by # ISBNs in Top 15) CGN/General (6) CGN/Superheroes (5) CGN/General (4) CGN/Superheroes (4) Paperback Total Library Units: April, New Releases Bestseller Avg. Units Leading Category (by # ISBNs in Top 15) JF/CGN/Gen’l (5) JF/CGN/Gen’l (6) Tie: CGN/Manga/Gen; JF/CGN/Gen’l (3/ea.) JF/CGN/Manga (5)