By: Josh Brooks and Mattie Gibson.  Fear appeals are often used in marketing and social policy, as a method of persuasion. Fear is an effective tool.

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Presentation transcript:

By: Josh Brooks and Mattie Gibson

 Fear appeals are often used in marketing and social policy, as a method of persuasion. Fear is an effective tool to change attitudes, which are moderated by the motivation and ability to process the fear message.  "Appeal to Fear." Wikipedia, the Free Encyclopedia. 2 Feb Web. 19 Feb  Basically it is the use of fear to control others.

 Gba4 Gba4  "Beyond Scared Straight: Sneak Peek - YouTube." YouTube - Broadcast Yourself. Aetelevisionnetwork, 4 Jan Web. 19 Feb  This Video is a preview of a show on A&E were inmates try to scare troubled teens to keep them out of jail. Since they use fear to try to change these teens it is a perfect example for this fallacy.

 Abigail- “ Let either of you breathe a word, or the edge of a word about the other things, and I will come to you in the black of some terrible night and I will bring a pointy reckoning that will shudder you.”  The appeal to fear- In this quote Abigail is using fear to control Betty and Mary Warren to prevent them from confessing what really happened in the woods.

 Elizabeth- “Great stoned they lay upon [Giles] chest until he plead aye or nay. They say he give them but two words. “More weight,” he says. And died”  The scare tactics- Elizabeth is describing the fact that the courts tried to scare him into giving a plea of guilty or not guilty.

 "Anti Smoking Ads - Session Magazine." Session Magazine - Daily Dose of Photos. Web. 19 Feb  Most people are afraid to die. So the words “Smoking Kills … so why bother starting” is playing on that common fear which is an example of scare tactics.