M ARCO M ONTECCHI C HAIRMAN Bulgaria Economic Forum 2014 “Bulgaria on the EU Road to 2020” 3 rd -4 th December 2014 Sofia Hotel Balkan ROUND TABLE: “The promotion of foreign trade – factor for economic prosperity” Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria

2 Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria INCREASING INTERNATIONALIZATION PROCESS TO FACE THE CRISIS AND FOSTER ECONOMIC GROWTH MAIN DRIVERS TOWARDS THE PROMOTION WORLDWIDE With the backdrop of the challenging economic environment, only the promotion of internationalization process can assure a stable increase of national GDP on the short term. This can be feasible through a correct and well balanced networking action towards internationalization, starting by local territories, through detailed and joint projects with foreign Countries, who are the main players closed to companies and continuously helping them to respond to their needs. THERE’S NO INTERNATIONALIZATION WITHOUT TERRITORIAL APPROACH AND SYNERGIES!

3 COMPULSORY QUALITY Being on foreign market requires for companies having access to different services as scouting of business opportunities, partners research, assistance for the development of protocols, commercial agreements or cost-effective cooperation for SMEs: those services are useful and COMPULSORY for achieving QUALITY to the whole cost effective process. INTERNATIONALIZATION COMES FROM AN INTEGRATED AND EFFICIENT APPROACH AMONG LOCAL, NATIONAL AND INTERNATIONAL PARTNERS! Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria

4 The Italian Chamber of Commerce in Bulgaria (ICCB) is a private not-for-profit organization, under Bulgarian Legislation and recognized as well by the Italian Government (Ministry of Economic Development) in consistence with Law no. 518/70, relates to all main actors involving on the development of internationalization of Italian companies and the promotion of MADE IN ITALY around the world as well as increasing bilateral commercial and industrial relationships between ITALY and BULGARIA. Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria

5 ICCB is member of Assocamerestero, the Association of Italian Chambers of Commerce Abroad (CCIE), the world network for INTERNATIONALIZATION of Italy that consists of:  80 Italian Chambers of Commerce abroad in 54 Countries  140 offices (80 offices and 60 delegations)  people involved (employees and members of Board of Directors - enterpreneurs)  members companies worldwide  companies served by CCIE  more than projects for internationalization of SMEs leading by CCIE.

6 The Board of Directors of Assocamerestero is composed for 50% by UNIONCAMERE (Union of 105 Chambers of Commerce in Italy), the other part by Ministry of Economic Development, Ministry for Foreign Affairs, ITA - Italian Trade Agency (formerly ICE) and by representatives /Presidents of Italian Chambers of Commerce Abroad.

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8 1. A strong understanding of local and international markets, thanks to the fact on acting as a private association and closed to the business community and local institutions; 2. Closing relationships with companies, due to their nature of business associations serving companies’ needs; 3. A strong approach to work within the parameters of EFFECTIVENESS and EFFICIENCY, as a company, the most relevant requirement to be COMPETITIVE on the market. Italian Chambers of Commerce Worldwide have a great added value for being primarily bilateral associations and for having: Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria

9 Three Main Departments within ICCB «Promozione Fairs and Exhibitions » for creating business opportunities throughout participation to trade fairs in Italy and Bulgaria, organization of seminars whose obejctiv is to increase commercial relationships between both Countries. More than 300 companies have benefit from ICCB services and business opportunities. ICCB: Rappresentante ufficiale di Fiera Milano e Rimini Fiera Promotion Fairs and Exhibitions providing with scouting of business opportunities, partners research, assistance for the development of protocols, commercial agreements or cost-effective cooperation for SMEs. Annually, ICCB provides with services 600 companies/clients interested to get information about Bulgarian and Italian markets. Consulting Companies and Desk Members EASE AND SEE – Enabling Actions for Social Enterprises in South East Europe, LEAD PARTNER: Municipality of Venice PROACTIVE_CHANGE – Promoting Restructuring Opportunities for an Active Change LEAD PARTNER: Confindustria Umbria European Projects Founded in 2003 and recognized by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 Sofia 1000 – Bulgaria

10 “Business opportunities " Area is the most important field for SUPPORTING INTERNATIONALIZATION as it includes projects aimed at networking Italian and Bulgarian companies, whatever are the methods used and the workplace. Economic and trade missions in Italy and Bulgaria Networking and business meetings Specific promotional initiatives as fashion and cooking shows, wine-food tasting, etc. Selection of buyers Organization of: independent Fairs and Exhibitions, institutional meetings, conferences, round tables and economic forums. Roadshow of Country Presentations In 2014, Cagliari, Perugia and Milan hosted Country Presentation of Bulgaria. Participation of Bulgarian / Italian SMEs in fairs and exhibitions in Italy and Bulgaria Projects aimed at attracting foreign investments in Italy and territorial marketing

11 As a part of worldwide network supporting internationalization of SMEs and fostering economic growth through integrated approach, Italian Chamber of Commerce in Bulgaria has experienced “DOING BUSINESS IN THE BALKANS AREA & IN TURKEY” project cofinanced by Unioncamere and involving 6 Countries. Lead Partner: CCIE Thessaloniki Partners: Italian Chambers of Commerce in Bulgaria, Turkey, Serbia, Romania, Greece (Athens) and Italian Chambers of Commerce in Italy. Outputs: 584 business meetings (Italy and Balkans Area) Founded in 2003 and acknowledged by Italian Government in law no.518/70 Member of the Association of Italian Chambers of Commerce Abroad Bul. Knyaghinya Maria Luisa, 2, Business Center TZUM, fl.5 – Sofia 1000 – Bulgaria Tel: /1–Fax: – THERE’S NO INTERNATIONALIZATION WITHOUT TERRITORIAL APPROACH AND SYNERGIES!

12 Thank you for your attention Italian Chamber of Commerce in Bulgaria 2, Bul. Knyaghinya Maria Luisa Business Center TZUM, fl.5 Sofia 1000 – Bulgaria Tel: /1–Fax: –