TRAINING IN FRANCHISING

WHAT IS FRANCHISING? Franchising is the practice of using another person's business model, to grant independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales.

A bout NexCen Brands, Inc. NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two (2) retail franchises: - The Athlete’s Foot - Shoebox New York as well as five (5) quick service restaurant (QSR) franchises - Great American Cookies - MaggieMoo’s - Marble Slab Creamery - Pretzel Maker (Pretzel Time; Merger) The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

THE EXPERIENCE AND EXPERTISE IN TRAINING FRANCHISING

Segment: Athletic footwear and accessories Established: 1971 a.k.a.: World’s first and largest franchisor of athletic footwear stores Total stores: 600+ in over 40 countries First International presence: 1978 (Australia) Advantages: Slick new store designs, relationship with vendors community. Average Footprint: sq feet preferred m²

Segment: High-end women’s shoes, handbags and accessories Established: 1954 A.K.A.: New York’s top multi-branded women’s retailer for luxury and designer footwear, handbags and accessories Total stores: 16 First International presence: 2008 (Vietnam) New International Development: South Korea, Vietnam, Kuwait, Aruba and Angola (Coming soon) Advantages: exceptional product offering, preferable margins on specific collection, personalized customer experience and trendy new store design Average Footprint: 1200 – 1600 sq feet preferred m²

Segment: Super Premium Ice Cream Established: 1983 A.k.a. : The freshest Ice Cream on earth! Total stores: 388 First International presence: 2003 (Canada) New International Development: Mexico, Lebanon, Bahrain, Oman, the United Kingdom and Singapore Advantages: Create the guest’s very own, one-of-a-kind dessert, ice cream made on location, innovator of the frozen slab technique allowing to be a memorable highly interactive ice cream making experience. Average Store Size: 800 to 1400 sq feet preferred m²

Segment: Super premium ice cream Established: 1989 A.k.a.: The best ice cream in America! Total stores: 173 New International Development: United Kingdom and Angola Advantages: known as the innovator of the world’s first ice cream cupcake, consistently awarded “blue ribbons” in America by The National Ice Cream Retailers Association’s for taste and texture, memorable highly interactive ice cream making experience! Average Store Size: 800 to 1400 sq feet preferred m²

Segment: Premium Cookies and Cookie Cakes Established: 1977 A.k.a.: Home of the Original Cookie Cake Total stores: 302 First International presence: 1979 (Guam) New International Development: Mexico, Canada and Bahrain Advantages: Own the supply-chain. Proprietary mix-in recipes. #1 US Mall based cookie chain. Large active Franchisee network. Average Size: 600 – 1000 sq preferred m²

Pretzelmaker® - Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries. Segment: Premium soft pretzels and snacks Average Size: sq feet preferred m²

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Finance Marketing,PR, Branding Trend AnalysisMerchandising Private Label Programs ITHR/ Legal Loss Prevention Development Sales Training Development LogisticsReal Estate Construction Purchasing Store Support N exCen Service Wheel

N exCen “U” training models QSR Training timeline Retail Training timeline

Training in re-selling

N exCen guaranty Definition: A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration.