New 3M Aerosol Launch January 1, 2010 3M™ Series 20 Aerosol Adhesives 3M™ Inverted Aerosol Adhesives.

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Presentation transcript:

New 3M Aerosol Launch January 1, M™ Series 20 Aerosol Adhesives 3M™ Inverted Aerosol Adhesives

All about Market Segmentation and opening market space for increased sales Market opportunity is doubled 3M™ Inverted Aerosols: Premium Line –Line extension to existing premium aerosols: 74, 78, 90 –Value added products –Top tier customers 3M™ Series 20 Aerosols –New product portfolio –Competitive price point –Middle tier customers New 3M™ Aerosol Spray Adhesive Launch A B C Market Segmentation

-Private label -Low brand recognition -Large quantities -Lowest price -Relationships -Brand recognition -Confidence -Trust -Shelf space -Competitive price -Premium perception -High performance -Expect premium service -Expect tech support, data, testing, spec in -Expect premium price Tier Strategy – Market Space - Examples

Product Overview – Inverted Aerosols Premium line inverted aerosols –3 Proven & high performance formulations –Inverted spray technology Sprays upside down New to the world for adhesives Product differentiation No competitors offer this –Increase productivity High output Wide patterns –Reduced waste 100% adhesive use –Improved ergonomics Comfort actuator A B C Market Segmentation Traditional spray pattern Inverted spray pattern

Product Overview – 3M™ Series 20 Aerosols Series 20 Aerosols –3 new products –Competitive price point < $3.99 distributor cost –Strong 3M brand recognition –Trust in brand –Confidence in products –Good quality products –Strong relationships A B C Market Segmentation

Tools available New literature for Inverted and Series 20 New distributor rep sales guides Training videos on Youtube SGF-KEP-Printstore Competitive cross reference tools Target SIC’s Spray Away program –Apr thru Oct

Three Unique Stocking Programs Local distributor inventory is critical for aerosol sales Series 20/Inverted Aerosol Intro Deal –Available thru March 31, 2010 –Includes 2 cases each of 6 new SKU’s –Pallet pricing for 12 case order Inverted Aerosols only –Available thru June 30, 2010 –Pallet pricing for ½ pallet quantities –No mix/match –½ pallet equals 384 cans Series 20 Aerosols only –Available thru December 31, 2010 –Pallet pricing for ½ pallet quantities –Mix/match allowed between Series 20 products –½ pallet equals 432 cans +

3M™ Aerosol Adhesives: The complete portfolio for all your customer needs