Pkg Liquor Priority Calendar – January 1 2 Bud Light  NFL/Super Bowl  Flexible Tool Kit  Salty Snack $2 IRC/$4 MIR Michelob ULTRA  Resolutions  QR resolution Tips Activation Belgium Trio  $2 IRC / $6 MIR  Corrugate Topper / Pallet Units  Quantity Discounts  750 ml Racks Natty Light  Natty Shack Sweeps / Enhancer Bud Family  Regional Price Package  Budweiser Iconic Bud Light Platinum Bud Family 8oz Sleek Cans Belgian Big Bottles (Stella, Hoe, Leffe Blonde & Brune) Primary Brand Programs Secondary Display/Rack Programs Sampling Focus This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT SUPER BOWL CONCENTRATION WEEKS – MUL 1/11-1/12 NEW BRANDS/PKG’s – 8oz CAN (BUD, BDL, BLL, MUL) SELECT 55 8oz CAN & 7oz BTL, BUSCH CLASSIC CANS, NATTYSHACK PACKAGING

Pkg Liquor Priority Calendar – February 1 2 Bud Light  NFL/Super Bowl  Flexible Tool Kit  Salty Snacks $2 IRC/ $4 MIR Stella Artois  Free Engraved Chalice On-Pack  Corrugate Topper / Pallet Units  Quantity Discounts  Valentine’s Day (All About the Chalice) Bud Light Platinum  Corrugate Topper / Pallet Units  Sampling Budweiser  Regional – Racing/MLB  Black History Month Program Shock Top  Support Wheat IPA roll-out Natty Light  Natty Shack Sweeps / Enhancer Bud Light Platinum Rollout Stella Artois Primary Brand ProgramsSecondary Display/Rack Programs Sampling Focus This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT PLATINUM CONCENTRATION WEEKS – BUD LIGHT PLATINUM 2/6-2/10 NEW BRANDS/PKG’s – BUD LT. PLATINUM, SHOCK TOP WIPA, BUD NASCAR PKG, STELLA ENGRAVED CHALICE, SHOCK TOP VARIETY PK

Pkg Liquor Priority Calendar – March 1 2 Bud Light Mega  March Hoops  Sweeps  Salty Snack $2 IRC / $4 MIR  Mexican National Team Shock Top  April Fool’s Day $2IRC / $4MIR  $8 MIR Craft a Case  Corrugated Topper  Quantity Discounts Budweiser  St. Pat’s  MLB Michelob Ultra  MIR $10 off Beer and Wine  Lime Cactus Cans Stella Artois  Free Engraved Chalice On-Pack  750 ml Racks / Corrugate Topper Bass  Black and Tan Bud Light Platinum Shock Top WIPA & Lemon Shandy Utilize Shock Top Vehicles Michelob ULTRA Flavors  Lime Cactus Cans Primary Brand ProgramsSecondary Display/Rack Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT PLATINUM Sampling Focus NEW BRANDS/PKG’s : WILD RED & WILD BLACK, BACARDI PLUS, BDL MNT PACK, BUD MLB PACK, BUD ST. PAT’S 16oz CAN, BLL PKG REFRESH, MUL LIME CACTUS 12pk CANS, BLL 16oz CAN 4pk

Pkg Liquor Priority Calendar – April 1 2 Bud Light Mega  Lime Cinco Can  Summer Sampler  Cinco de Mayo IRC/MIR  Party Essentials $2 IRC / $4 MIR  Lime-a-rita Budweiser MLB IRC/MIR Sweeps Rhapsody Michelob ULTRA  Foursome 360 Program  Wine MIR/IRC  Lime Cactus / 19 th Hole Variety Shock Top  April Fool’s Day  Lemon Shandy Seasonal  Corrugated Topper / Quantity Discounts Stella Artois  Cannes Film Festival  Wine MIR  Corrugate Topper / 750ml Shock Top  New Items / Utilize Shock Top Vehicle Bud Light Mega Lime, Platinum & Lime-a-rita Michelob Ultra 19 th Hole Variety Primary Brand ProgramsSecondary Display/Rack Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT PLATINUM Sampling Focus CONCENTRATION WEEKS – BUD LIGHT LIME 4/25-4/27 NEW BRANDS/PKG’s – MUL 19 th HOLE, LIME-A-RITA, SHOCK TOP LEMON SHANDY, TILT LEMONADE, M’VILLE SPIKED MARGARITA AND PUNCH, BDL MEGA VARIETY PK, ULTRA GOLF PK, BECK’S ART LABEL, STELLA CHALICE PK, BLL PET, 7 CINCO 24oz CAN, LAND SHARK AND M’VILLE SPIKED SAMPLER, NATURAL REFRESH, M’VILLE 8oz CAN

Pkg Liquor Priority Calendar – May 1 2 Bud Light  Flex Tool Kit  Amp Your Summer/ Live Nation Sweeps  Water/Ice $2 IRC/ $4 MIR Budweiser  Red White and Blue Summer Folds of Honor  Water/Ice $2IRC/$4MIR Bud Light Lime  Cinco Party Essentials $2IRC/ $4 MIR  Lime-a-rita LandShark / Margaritaville  $2IRC/$4MIR price off beer  Variety Pack  Corrugated Topper / Pallet Display Select 55  55 Hour Weekend: May – August Ultra  Michelob ULTRA Light Cider Becks  Art Label Bottles Redbridge  Gluten-Free awareness month Bud Light Mega Lime, Platinum & Lime-a-rita LandShark / Margaritaville 16oz, Sampler, Teas, Land Shark Mobiles Michelob ULTRA Light Cider Primary Brand ProgramsSecondary Display/Rack Programs This presentation is intended as a guide. Please confirm program with account SD. 3 4 BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER Sampling Focus NEW BRANDS/PKG’s – MULTRA LIGHT CIDER, BASS IPA, M’VILLE MARGARITA AND PUNCH POUCHES, PLATUNIUM 8oz CAN, BLL 24-8ozPK, BDL UFC 24oz CAN, BDL PORT PARADISE 12/12pk, ULTRA VARIETY PACK & 16oz ALUM BTL REFRESH, LAND SHARK OCEAN CEONSERVANCY CAN, ROLLING ROCK RETRO PKG, BUSCH LT. THERMO, M’VILLE VARIETY PK, SELECT 55 HR PROMO PK

Pkg Liquor Priority Calendar – June 1 2 Budweiser  Red, White and Blue Summer July 4 th  Flex Tool Kit  Generic IRC/MIR  Olympics / Aluminum Bottles Bud Light Mega  Port Paradise / Amplify Your Summer  Lime Patio Displays MIR Michelob ULTRA  Fathers Day’s Program  Golf Sleeve Package LandShark / Margaritaville  MIR/IRC  Corrugated Topper /Pallet Display Shock Top  Summer Sampler  Apple Wheat Select 55  55 Hour Weekend: May – August Busch Light  Cold Truth / Enhancer Budweiser Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 CONCENTRATION WEEKS – FOLDS OF HONOR 6/11-6/14 BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER Sampling Focus NEW BRANDS/PKG’s –SHOCK TOP APPLE, BUD RWB SUMMER PK, ULTRA GOLFER’S PK, BEST OF BELGIUM PK, NATURAL 16oz CAN, BACARDI PLUS SAMPLER

Pkg Liquor Priority Calendar – July 1 2 Bud Light Mega  Amplify Your Summer  Bud Light Lime  Latino: Carne Asada  Generic IRC/MIR Budweiser  Red, White and Blue Folds of Honor  Bud Vicente Latino  Olympics / Aluminum Bottle Raised in Belgium  Craft a Case MIR  Corrugated Topper / Pallet Display  750ML Rack Landshark/Margaritaville  Tentative sampler pack Busch Light  Cold Truth / Enhancer Select 55  55 Hour Weekend: May – August Wild Blue Family  National Blueberry Month Budweiser Leffe / Hoegaarden Wild Blue Family Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER Sampling Focus Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect Objectives.

Pkg Liquor Priority Calendar – August 1 2 Bud Light Mega  NFL packaging  Generic MIR/IRC  Lime / Platinum Michelob ULTRA™  Lance Adventure Sweeps  Display Enhancer / Prop Thematic Stella Artois  Craft a case MIR  Pallet Display/Corrugated Topper  750ML Rack Landshark  Fins Up  Pallet Display/Corrugated Topper Beck’s  Beck’s Sapphire Introduction  Oktoberfest 6 and 12pk btls  Best of Germany Sampler Pack Budweiser  Olympics/Music Bass  Olympics Natural Light  Playbook (Back to School)  Pallet / Display Enhancers Bud Light Family Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 4 BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER Sampling Focus NEW BRANDS/PKG’s – BECK’S SAPPHIREObjectives.

Pkg Liquor Priority Calendar – September 1 2 Bud Light  Flex Tool Kit  NFL Packaging  Generic MIR/IRC  Latino: Pit Bull Shock Top Mega  Introduction Fall/Winter Variety Pack  Pumpkin Wheat  Craft a case MIR  Corrugated Topper Beck’s  Oktoberfest  Craft a case MIR  Corrugated Topper Natural Light  Playbook (Back to School)  Pallet / Display Enhancers Budweiser  Split pack introduction  Made in America/Vicente/Music Shock Top Mega All flavors (focus Pumpkin) Utilize Shock Top Vehicle Becks Oktoberfest Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT NFL Sampling Focus CONCENTRATION WEEKS – BUD LIGHT NFL OPENING WEEK 9/3-9/7 Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect Objectives.

Pkg Liquor Priority Calendar – October 1 2 Bud Light Mega  NFL  Latino: Carne Asada  Platinum Halloween Shock Top Mega  Orange Pride IRC/MIR  Craft a Case MIR  Corrugated Topper  End of the World Program Beck’s  Best Of Germany  Craft a Case MIR  Corrugated Topper Budweiser  MLB Playoffs  Made in America/Vicente/Music Select 55 Iconic Redbridge  Celiac Awareness Month  Introduction of variant Shock Top Mega All flavors (focus Pumpkin) Utilize Shock Top Vehicle Becks Oktoberfest Redbridge Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT NFL Sampling Focus Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect Objectives. CONCENTRATION WEEKS – SHOCKTOP 10/11-10/13

Pkg Liquor Priority Calendar – November 1 2 Bud Light Mega  Flex Tool Kit  NFL/NCAA/Lime Pro Bowl  Latino: Carne Asada Stella Artois  Introduction Stella Holiday Can  Introduction Stella Holiday secondary  Wine IRC/MIR (All about the Holiday)  Chalice MIR  Fireplace Display  750ML Rack Budweiser  Flex Tool Kit  Introduction Holiday Package / Candle Michelob ULTRA ™  Livestrong Holiday Shock Top  End of the World Natural Light  21+ Plan Stella Artois Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY CONCENTRATION WEEK – STELLA ARTOIS 11/14-11/16 Sampling Focus Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect Objectives.

Pkg Liquor Priority Calendar – December 1 2 Michelob ULTRA  Resolutions Leffe & Hoegaarden  Holiday Select 55  55 Days of Holidays Budweiser Stella Artois Primary Brand ProgramsSecondary Display Programs This presentation is intended as a guide. Please confirm program with account SD. 3 BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY Sampling Focus Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect Objectives. Bud Light Mega  Flex Tool Kit  NFL/NCAA/Lime Pro Bowl  Latino: Carne Asada Stella Artois  Introduction Stella Holiday Can  Introduction Stella Holiday secondary  Wine IRC/MIR (All about the Holiday)  Chalice MIR  Fireplace Display  750ML Rack Budweiser  Flex Tool Kit  Introduction Holiday Package / Candle