2012 and 2013 Digital Ad Spend. OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously.

Slides:

Advertisements

Similar presentations

ENTRY KIT1 CATEGORIES. Categories Special Category I: Best in Digital The entry that showcases the most effective digital ad campaign using any digital.

Advertisements

Vojislav Ilić First ten years of Web development

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

Special Advertising Situations Chapter Retail Advertising Accounts for nearly half of all advertising dollars.

About Us We are a digital media agency with 4 years of combined experience across all media. We strategize, conceptualize, and create effective digital.

Sales Levels for Retail Channels in France Non-s easonal Trends January 1995 to March 2007.

IAB Affiliate Advertiser Survey In association with A4U October 2012.

2014 BuoyantBuoyant Fantastic 2014/ At par with our earlier forecast.

Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media

The Mobile Web The Next Great Opportunity. Why It’s So Huge Mobile web usage has grown 100%+ for each of the past 5 years - faster than any previous rate.

Our Team Faizan Khadijah Waqas Yahya Zahra Our Product.

The Fundamentals of Online Advertising Internet Advertising Revenues.

Web Design & Development Your Dream Site - Our Labor Of Love.

Chapter three The Advertising Industry McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights.

Product Map Business information for going global Market Analysis Section.

In-Demand Occupations 1. 2 JobsOhio Network - Toledo (Northwest Ohio) Industry Employment Projection Report: EmploymentProjected Change NAICS.

LaunchGuru Software Development Private Limited Digital Marketing Services Presentation by Venkatesh Sudha.

Digital Interactive Media.  Digital Interactive Media: new media revolution; brought on by incredible achievements in technology.  It is the fastest-growing.

Consumer and Business Market. Consumer marketing Consumer market consists of individual customer and is aimed at large demographic groups through mass.

Creating Value!.  Vibes - Creating value  Digital Marketing Proposition Index.

NATIONAL ACCOUNTS PRIVATE CONSUMPTION EXPENDITURE Susan Knox Seminar on Developing a programme for the implementation of the 2008 SNA and supporting statistics.

Mobile Reshapes the Marketing World Professor Chip Besio Cox School of Business.

Impact the Financial Crisis for SMEs in Indonesia Ign. Wahyu Indriyo Bina Swadaya.

MindHIVE: Visual Mobile Communication Presentation mindHIVE™ Visual Mobile Communication INNOVATION ENGAGEMENT LOYALT Confidential 1.

Chapter 2 The Channel Participants.

Tiger Woods PGA Tour 09 Title Information – PS3 © IGA WORLDWIDE, Inc. Confidential.

 Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Can be traced back to.

E-Marketing Advantage Coldwell Banker’s.  Position your property competitively  Find the right buyer  Close in the time frame you desire We Share the.

THE UK CONSUMER MARKET OVERVIEW. WHAT IS “BRITAIN”?  Not one “nation” but several  20% under age 15  15% between 15 and 24  Several social classes:

Incisive Mobile Strategies Breakfast Briefing November 2012.

1 Experience of Thai NSO in ICT Statistics. Paper presented in Joint UNCTAD-ITU-UNESCAP Regional Workshop on Information Society Measurements in Asia-Pacific,

Ch 11. Online Service Industries  Major Features  The Trends  Online Banking, Brokerage, Insurance, and Real Estate  Online Travel Services and Trends.

Inventory Levels for U.S. Retail Channels S easonal Trends January 1993 to March 2007 Copyright © 2007, Global Insight, Inc.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

CLSA Asia Investors’ Forum January 14 – 17, 2008 Industry Overview Financial Highlights.

CLSA Investors’ Forum 2007 September 17 – 21, 2007 Industry Overview Financial Highlights.

Inventory Levels for US Retail Channels S easonal Trends January 1993 to March 2007.

Chapter 1 Winter Sport Tourism: An Overview

2 BEC World Plc. Presentation for Investors THAI CORPORATE DAY October 2006 Industry Overview Financial Highlights.

Ch.14 Advertising & PR Global Advertising Extension vs. Adaptation Pattern Advertising Creating Global Advertising Global Media Decisions PR & Publicity.

Copyright © 2014 WebPeas. All Rights Reserved Creative SolutionPlanImplement WebPeas Management, Marketing, and IT Consulting Firm

2 BEC World Plc. Presentation for Investors SET OPORTUNITY DAY 21 September 2006 Industry Overview Financial Highlights.

The Social Web is About Life Experiences  Brands are using applications to engage their audience  They are using applications to entertain  They are.

Gemius AdMonitor Market sectors –

An Introduction to the Digital Industry BUBBLE JOBS LTD

Outsmart Quarterly Digest Q Out of Home Revenue & Share.

1 Bulgarian Digital Market Development January 2012.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD July 2015 – June 2016 Magazine media reaches 37 million adults.

EU membership - Economic implications. Summary - Trade Scotland like the majority of advanced economies has seen a shift from manufacturing to services.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Polymer Bearing Market Price, Trends, Industry Outlook & Forecast

Innovative Commerce InComm Digital Solutions Best Practices.

Impacts of Oil Price Changes Korea Development Institute

Magazine Media – Market overview The basics

© The Author(s) Published by Science and Education Publishing.

Business Plan Strategy

Sacramento Capital Region: Labor Market Information Summary MATURE

Yolo County: Labor Market Information Summary MATURE GROWING

BEC World Plc. Presentation At SET Opportunity Day 9 September 2005.

OPPORTUNITY SET 31 August 2007  Industry Overview

SERVICES. We Provide all types of Digital Marketing Services Which are useful for the business.

Draft ISIC Rev.4 structure

Magazine Media – Market overview The basics

-SEO Warriors  seowarriors.info Make Branded Your Products with.

Q Interactive advertising spend report

Chapter 2 The Channel Participants.

Automotive Category Tops the List in Q4

Our analytic services for consumer goods companies and retailers

M A R K E T O V E R V I E W.

Digital Marketing Agency in Delhi

Our analytic services for consumer goods companies and retailers

Presentation transcript:

2012 and 2013 Digital Ad Spend

OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously

20 Digital Agencies Adapter DigitalMRM OgilvyOne Worldwide Click2biz FlexmediaNewmediaplusCJ WORXAdways labs Isobar Omnicom Media Group Jwt ConnectThaiconnexion MCFIVAStarcom MediavestWinter EgencyiProspect Thailand mInteractionZenith OptimediaEwit Digital360 Innovative

56 INDUSTRIES AGRICULTURAL PRODUCTS CLASSIFIEDDIETARY PRODUCTS GOVERNMENT & COMMUNITY ANNOUNCEME NT LEISURENON ALCOHOLIC BEVERAGES PHARMACEUTIC ALS SUNDRIES ALCOHOLIC BEVERAGES CLOTHING & UNDERWEARS EDUCATIONAL INSTITUTIONS HAIR PREPARATIONS MEDIA & MARKETING OFFICE/BUSINES S EQUIPMENT PHOTOGRAPHIC PRODUCTS TOILETRIES AUDIO/VISUAL ELECTRICAL PRODUCTS COMMUNICATI ONS ELECTRICAL PRODUCTS(NON AUDIO/VISUAL) HOUSE ADS.MOTOR VEHICLE ACCESSORIES OIL & LUBRICANTS REAL ESTATETRANSPORTATI ON BAKERY&CHOC OLATE/WAFERS /BISCUITS COMPUTERSFINANCEHOUSEHOLD CLEANERS MOTOR VEHICLE DEALERS & RENTALS ORAL PRODUCTS RETAIL SHOPS/STORES TRAVEL & TOURS BANKSCOSMETICSFOOD OUTLETS & RESTAURANTS HOUSEHOLD EQUIPMENT&F URNISHINGS MOTOR VEHICLES PERSONAL ACCESSORIES SEASONING PRODUCTS TYRES BUILDING MATERIAL & MACHINERY CREDIT/DEBIT CARDS FOODSTUFFSHOUSEHOLD INSECTICIDES & PESTICIDES MOTORCYCLES & BICYCLES PET FOODS & PET PRODUCTS SKIN-CARE PREPARATIONS VITAMINS & SUPPLEMENTAR Y FOODS CD/DVD (MUSICAL & FILM PRODUCTS) DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD. FOOTWEARSINSURANCEMULTI SECTIONS ADVERTISING PETROLSNACK FOODSWEBSITES

6 DISCIPLINES DISPLAY Banner ad / Banner in game / FB ad SEARCH SEO / SEM / mobile search SOCIAL Page management / Blogger / Seeding / Influencer CREATIVE Web / Production for social and digital OOH / FB App MOBILE Mobile ad / Mobile app / SMS OTHERS Including sponsorships

GROWING RAPIDLY 34.12% growth 38.84% growth

TINY COMPARED TO TOTAL ADEX 1.92% 2.34 %

2012 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES 198 Million THB ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 415 Million THB 2012

Top 15 Digital AD Spending By Industry YEAR 2012 (Million THB) CategoryDigital AD Y2012 (Million THB) Digital VS Total % COMMUNICATIONS % SKIN-CARE PREPARATIONS % MOTOR VEHICLES % REAL ESTATE % NON ALCOHOLIC BEVERAGES % BANKS % ALCOHOLIC BEVERAGES % COSMETICS % TOILETRIES % HAIR PREPARATIONS962.58% AUDIO/VISUAL ELECTRICAL PRODUCTS % ELECTRICAL PRODUCTS(NON AUDIO/VISUAL)876.03% ORAL PRODUCTS844.44% FOOD OUTLETS & RESTAURANTS562.49% PETROL563.82%

Top 15 Total AD Spending By Industry YEAR 2012 (Million THB) CategoryTotal AD Y2012 (Million THB) Digital VS Total % NON ALCOHOLIC BEVERAGES8, % MOTOR VEHICLES8, % SKIN-CARE PREPARATIONS7, % GOVERNMENT & COMMUNITY ANNOUNCEMENT7, % COMMUNICATIONS6, % LEISURE4, % RETAIL SHOPS/STORES4, % DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD.4, % HAIR PREPARATIONS3, % BANKS3, % TOILETRIES3, % CLASSIFIED3, % FOODSTUFFS3, % VITAMINS & SUPPLEMENTARY FOODS3, % HOUSEHOLD CLEANERS

2013 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 2013

2013 Trends by Industry Growth By Volume MOTOR VEHICLES (78 million THB) SKIN-CARE PREPARATIONS (64 million THB) NON ALCOHOLIC BEVERAGES (54 million THB) Growth By % FOODSTUFFS (86%) PHARMACEUTICALS (74%) COMPUTERS (71%)

2011 – 2013 % SPENDING BY DISCIPLINE

2011 – 2013 SPENDING BY DISCIPLINE Discipline%2011%2012%2013 Display55.61%48.07%45.87% Search11.28%14.71%16.22% Social Media6.58%10.33%12.86% Creative Production24.25%25.47%23.45% Mobile Marketing0.92%0.76%1.29% All others / Sponsorship1.35%0.66%0.30%

Search Social RISING STARS