6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “The same product costs on average three times the cost to produce” - Tony from

So why are people really on Social Networks? 23% of Twitter users follow businesses to find special promotions or sales One in five will use social media to share deals 25% of customers connect with brands on Facebook to receive discounts 500 Million people logged into Facebook in 1 day, with over 800 million users and still growing. 13% will use coupons and discount codes for the first time 36% will not buy without a discount of some kind

Tactic vs Strategy Business Goal Social Media Goal Measurement Tactics Tools No. 1

Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY

No. 2 SPAM

No Brand Consistency No. 3

We Don’t Care No. 4

Not Socialising You Business No. 5

Not Engaging Not Responding No. 6

United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT...OR

Share: Article, link information that aligns with what you are trying to achieve Advice: As an expert you should offer advice Engage: Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun: Be funny - send links to relevant funny articles Special Offer: Send information about a special offer, promotion, event Start tweets a day - Scheduled using Hootsuite 1 Post a day Pictures: 3 Images at a time Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article Add Value: Talk around the business and add value to your audience Competitions: Run a competition Poll: Find out what your customer want Best Practice

THE BIG NEWS Influence Search Rankings Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters &&

Social Media Overview Current marketplace Trends and latest developments Basic principles behind using Social Media Principles of Social Media Reciprocity and Sharing of information Conversations through Social Media - how to create a dialogue Driving word of mouth Cultivating relationships through Social Media Delivering trust Importance of honesty and integrity Types of Social Media Communication forums - including blogs, discussion groups, micro-blogs Collaboration - including wikis, social bookmarking, social news Multi-media sharing - including photos, videos, audio sharing Reviews, comments and opinions across all sectors Entertainment, including games, virtual worlds, game sharing Audiences for Social Media Demographics and statistics Driving factors Why Social Media Matters Understanding how it affects brands and businesses Understanding the network economy Case studies - good and bad examples Monitoring your brand's presence Official and unofficial - what people are saying about your brand in the Social Media space Basic analysis techniques and tools Interpreting the results Benchmarking practices Legality Ethics - the laws behind Social Media Best practices Creating a Social Media strategy for your brand Informal discussion about objectives for your brand Group exercise, including feedback Social Media Training

Warren Knight Warren Knight e: Gloople – Making Shopping Social Tell us What You Think Social Media Training - Mentoring - Consultancy