IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.)
CHRONICLE TRAVEL STAFF 2008
CHRONICLE TRAVEL STAFF 2014 “ # !”
TRAVEL EDITOR 2008 JOHN FLINN
TRAVEL EDITOR 2014 ME
GOOD NEWS: MORE WAYS TO TELL YOUR STORY
GOOD NEWS: MORE WAYS TO TELL YOUR STORY BAD NEWS: IT’S NOT CLEAR WHAT WORKS
10,000 P.R., MARKETING, TOURISM, FREELANCE WRITERS, PACKS OF RAMPAGING CAPYBERAS x Istanbul, Barcelona, New York, Las Vegas, London, Ft. Lauderdale, Philadelphia, Rome, Paris, San Francisco, Marrakech, Siem Reap, Miami, Berlin, Scottsdale, Chicago, Managua, Florence, Buenos Aires, Flagstaff, Sydney, Beijing, Hong Kong, Prague, Baltimore, Antarctica, Bora Bora, Krakow, Hamburg, Santa Rosa, Glasgow, Cardiff, Shanghai, Tangier, Sevilla, Honolulu, Los Angeles, New Orleans, Cape Town, Grand Canyon, Montreal, Chiang Mai, Dublin, Mexico City, Edinburgh, Manchester, St. Augustine, Bakersfield, Denver, Toronto, Malaga, Boston, Lima, Iquitos, Rio, Montevideo, Wellington, Vancouver, Pittsburgh, Manila, Seoul, Yosemite, Monaco, Canary Islands, North Pole, Phoenix … ME
NEW WORLD MEDIA FACTS
SELF PUBLISHING ALSO MEANS THERE’S SELF ADVERTISING
CONTENT FOR PUBLIC CONSUMPTION (NOT JUST FRIENDS & FAMILY) IS PUBLISHING
STORYTELLING HAS CHANGED
EXPERIENCE IS THE NEW LUXURY (EXPERIENCES PLAY BETTER ON NEW MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)
La Concha Resort, Puerto Rico
“ # !”
YOUTUBE 1. QUICK, EASY (MAYBE TOO EASY) INTEGRATED ALREADY, YOU CAN CREATE A CHANNEL. 2. IF YOU GET POPULAR, THEY PAY YOU. 3. VIDEO STILL THE FASTEST GROWING PLATFORM ON PLANET EARTH.
INSTAGRAM VIDS + VINES 1. ORGANIC, EASY, FREE. 2. IT’S NOT ABOUT SHORT ATTENTION SPAN (6 SECOND VID IS ACTUALLY 12, 18, 24 SECONDS)
TWITTER 1. HELPFUL TRUMPS SELLING (TRUE FOR ALL SOCIAL MEDIA) 2. DON’T OBSESS OVER FOLLOWERS 3. INTERACTIONS, BOTH GOOD AND BAD
FACEBOOK 1. GOOD FOR A STATIC CALLING CARD AND TO GET CUSTOMERS TO JOIN THE CONVERSATION. 2. TREATS USERS AS ADVERTISERS. CUTS OFF FOLLOWERS AND MAKES YOU PAY FOR MORE.
“The Problem with Facebook” by VERITASIUM on YouTube
PINTEREST “Facebook is the past, Twitter is the present and Pinterest is the future.” 1.USED FOR PLANNING 2. PLACE BOARDS: HELPFUL, BIGGER PICTURE
3 QUESTIONS 1.WHY DO YOU WANT TO TELL THE STORY? WHAT’S THE GOAL? 2. WHO’S THE AUDIENCE? 3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?
TIPS FOR BEING RELEVANT WITH MEDIA
MAKE SURE THERE’S A MESSAGE (WOULD YOUR NEIGHBORS CARE IF YOU TOLD THEM ABOUT IT?)
KEEP IT SIMPLE AND BRIEF (THE AGE OF LONG PRESS RELEASES SHOULD HAVE BEEN OVER LONG AGO. WILL THE POINT FIT ON THE BACK OF A MATCHBOOK – OR IN A TWEET?)
BE PART OF THE BIGGER PICTURE
HOW DOES IT AFFECT TRAVELERS?
LOOK AT HOW OTHERS ARE DOING IT
Skift.com
QUIRKY IS CURRENCY (BUT BRANDS AND DESTINATIONS ARE RELUCTANT TO EMPHASIZE THE ODD.)
The Vancouver Sun
LEARN MANDARIN
YOUTUBE.COM/BADLATITUDETV FACEBOOK.COM/BADLATITUDETV SFGATE.COM/BADLATITUDE