Marketing to Youth Entrepreneurs Darick J. Simpson
Presentation Overview Finding youth participants Community Partners Outreach Strategies and tools Team building Selecting the business ventures Barriers to participation Youth incentives Engaging Presenters Follow Up & Case Management Follow up & case management Personalized communication Interactive opportunities Choosing the right staff Technology Empowering the youth Spot light Parent support LISTEN
Where Are They? In school and Out of school youth difference Tweener’s are searching Community Partners (two levels of commitment) –Parent Groups –Youth Serving Agencies –FBO’S – School Clubs
Outreach Strategies and Tools Traditional strategies alone will not work Club flyers My Space School Loops FACE TIME with the youth in class rooms Word of Mouth
Brochures Designed by Teens, For Teens. WITH ONE EXCEPTION ?
Team Building Different places, different faces Fun experience One team one goal Empower them to take ownership Youth will want to join something special
Team Building Video shoot, Ropes Course, High Ropes
Selecting The Business Venture Promote the Relativity When recruiting ask about inherent talents What are career goals How is spare time spent What are the hobbies Write a business plan to make dreams a reality and MAKE MONEY ALSO
Barriers to Participation Parents must be on board Schools reluctant to support outreach Hungry students at end of day Transportation –Used for meeting attendance and school –Eliminates some safety concerns going and coming
Incentives Attendance stipends Field trips Gift certificates Out of the box opportunities
Incentives
Grammy Sound Check K.T. Tunstall
Engaging Presenters Cool people they want to meet Remember word of mouth will spread Capture the imaginations
Case Management More than just an entrepreneur program Gets teachers on board Gets parents on board Keeps students engaged because someone cares
Personalized Communication Outreach staff must be able to relate to youth Staff contact has to build relationships Phone calls to parents show you are on the team with them WORD OF MOUTH AGAIN
Interactive Opportunities Promote opportunities to use computers and equipment Some youth are a natural already Allow for PRODUCT to be created Gets them excited about working as YOUNG ADULTS
Dance Team Pointing Out Photos for Graphics Department
Technology add video shoot photo
The Right Staff Passion Patience Persistence All add up to relationships that may not otherwise exist
Empowering Youth Incubator office Public presentations Opportunities to interact with key leaders Pride in ownership
Rudy & Mayor Bob Foster
Youth Want The Spot Light Photography Division Photo Shoot
Parent Support Parent meeting to explain virtues of program Provide opportunities to support youth Support academic success Celebrate program success
LISTEN!
Summary Finding youth participants Community Partners Outreach Strategies and tools Team building Selecting the business ventures Barriers to participation Youth incentives Engaging Presenters Follow Up & Case Management Follow up & case management Personalized communication Interactive opportunities Choosing the right staff Technology Empowering the youth Spot light Parent support LISTEN
Without the Youth, you have no PROGRAM!
Marketing to Youth Entrepreneurs Darick J. Simpson