What’s Next HR and Recruiting Technologies

@johnsumser Job Boards Since 1994 Master Class In HCM July 11, Princeton HRExaminer.com -The Edges of HR and Recruiting Helping HR/Recruiting Vendors Enter The New Era

Recruiting is a BiDirectional Sale Hank Stringer: Hire.com Why The Market Matures Differently

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The Setting

Used to Be the Hub, Now the Spokes Hub:Spoke System:Subsystem Platform:Element Reduced Status ≠ Reduced Value Market Continues to Fragment Consolidation Accelerates Fragmentation Following The Leader Never Works

Trend 1: Everyone Has Everything Aggregation Is The Opposite of Differentiation Requires Tools to Extract Meaning – Now: Horseless Carriage Stage – Tomorrow: Custom Evaluation Algorithms – Volume Requires New Models – Simplification for Decision Making

Trend 2: Market Bifurcation Large Companies Do It Differently – Decision Structure – Timeline – Meaning of Value – Brand is a Discount on Price Small Companies Have Regional Problems – Need Constraints on Market Size – Value is Higher, Price Can Be Too

Trend 3: Recruiting is Regional Big – More Global Than Small Small – More Local than Known Mobility = 25 Miles in Space and Profession US: 400 Discrete Regional Markets Value is Depth in the Niche Creates Different Business Models – Biz Model = How Value is Created

Trend 4: Utlilizing the Whole Person Employees Must Be Able to Pivot Careers Are Longer. Job Duration Is Shorter Surveillance Data Wellness Understanding and Explaining Performance

Trend 5: Proactive Recruiting Theme: Persuasion is Preferable to Attraction Persuasion Creates Entitlement Persuasion Accelerates Attrition Not an All Purpose Tool More Expensive Than Attraction/Advertising Need Comparison Studies (Customer Help)

Trend 6: Wearables Theme: Surveillance plus Recruiting = Fit Job vs Information Work – Why Hourly is Exploding New Class of Workers – Understands Own Performance Levers Creates Need for Advanced Negotiation Tools

Trend 7: Recruiting Costs Rising New Tools Plus Increasing Scarcity Smaller is More Expensive, More Valuable Showing The Value of Less and Better

Trend 8: Recruiting Operations Drven By Shift to Analytics and Depth Rooted in Investment Ideas Consolidated Data Feels Like Control Platform Concept Not Advertising, Software Broadbean, SmashFly

Trend 9: Platforms & Ecosystems Theme: Playing Well In The Sandbox Platform is a Scalable Idea (Fits Many Levels) The Customer Is Not The Ad Buyer Be The Fish or The Ocean

Trend 10: Demise of the Job Agile and Dynamic Employees – Better Than Fixed Skills – Hire For Fit and Train – Requires Different Matching Algorithms The End of 20 th Century Manufacturing – 3 D Printing is the Accelerator Again, Short Jobs, Long Careers

Trend 11: Data Aggregation Theme: Lots is More Confusing Than Little Metrics:Analytics Accounting:Finance Status:Conversation

Possible Differentiations Functionality Data Comprehensive Focused Comprehensive

Conclusions This is the Renaissance LinkedIn’s Limit: It’s An Island Ground Rules Changed and Changing Customers Need Is Greater Grow Service to Anticipate Harvest Incumbency

@johnsumser Job Boards Since 1994 Master Class In HCM July 11, Princeton HRExaminer.com -The Edges of HR and Recruiting Helping HR/Recruiting Vendors Enter The New Era