Mitchell Fiene & Zach Fiene COMPLEMENT.  Zach Fiene & Mitchell Fiene ◦ Co-founders of DMZ Marketing ◦ Goal: Marketing for Agribusiness  Coops, Independent.

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Presentation transcript:

Mitchell Fiene & Zach Fiene COMPLEMENT

 Zach Fiene & Mitchell Fiene ◦ Co-founders of DMZ Marketing ◦ Goal: Marketing for Agribusiness  Coops, Independent Retailers, etc.  Websites, Promotional Material, etc.  DMZ ◦ Ag Tech Consulting Firm  UAV’s – AIMQ Scouting Series  Data Management - Yield Link  Biotechnology - Complement

 AIMQ Scouting Series ◦ Version 1.0, 2.0, & 3.0 UAV’s ◦ Utilization of industry-leading tech ◦ Custom modifications for Agriculture  Hobbyist Platforms  Regulatory Implications  Systems Flying in 15 states & Canada  USDA Top 10 and Top 100 Cooperatives  Largest Ag Distributors in the Country  Equipment Dealers  Working on Distribution

 Yield Link o Cloud-Enabled Flash Drive o Yield Information from the Monitor to the Cloud o Leads to Better Fertilizer Management o VRT Maps from Yield Maps o Currently being tested on Yield Monitors in U.S.

COMPLEMENT  Complement ◦ Bio-Stimulant ◦ Side-by-Side Trials 2013 ◦ 10,000 gallons ◦ Corn – 7.5 to 40 bu. Advantage  Platteville, WI bu. higher  Central WI -18 bu. higher  Elkhorn, WI - 7 bu. Higher  3 Time NCGA Champion ◦ Gene Stieger ◦ Winning/Treated Entries  312 bu., 322 bu., 315 bu. ◦ Untreated Trials  None over 275 bu.

The Future of Precision Agriculture?

 UAV stands for Unmanned Aerial Vehicle ◦ "uncrewed reconnaissance vehicle” ◦ Common term relating to the specific vehicle ◦ Slowly be phased out  Industry and Regulators adopting UAS ◦ UAS stands for Unmanned Aerial System ◦ Term transition due to increasing complexity ◦ “Encompasses all aspects of deploying these aircraft and not just the platform itself.” -Unmanned Aerial Vehicle Systems Association

 Multi-Rotor ◦ Advantages  Stability/Increase Control  Ease of Flight  Stationary Imagery  Dynamic Flight Maneuvers  Fixed-Wing ◦ Advantages  Battery Life  Subsequent Flight Distance

 Semi-Autonomous ◦ User Control ◦ Autopilot/Flight Control  Autonomous ◦ Computer Control ◦ Pre-Programmed Route

 AUVSI Economic Report - ◦ “precision agriculture and public safety are the most promising commercial and civil markets” ◦ 80% of total UAS market will be concentrated in Ag ◦ Value of Ag UAS market will be at least 10X that of Public Safety

 Crop Scouting w/ HD Imagery and Georeferencing ◦ Nutrient Deficiency, Insect Pressure, Plant Disease, Population Counts, etc.  Crop Management via Multispectral Imagery ◦ NDVI  Data Collection via wifi or Bluetooth ◦ Soil Probe Data sent a couple hundred feet cheaply  Instant data ◦ Live Feed footage, Demand Scheduling (No wk wait)  Waterway/Ditch Management  Cattle Counts and Management  Facility maintenance ◦ Buildings, Irrigation systems, etc.

 Crop Management via Multispectral Imagery ◦ NDVI ◦ Infrared

 Normalized Difference Vegetation Index  NIR: Near Infrared Light  Red: Sometimes notated as VIS or Visible Light

NIR Filter

 Measurement Contamination ◦ Thin clouds ◦ Cloud shadows  Leads to incorrect interpretations  Errors minimized by forming composite images from daily or near-daily images. ◦ Expensive with Satellite Imagery ◦ Not offered with bi-weekly satellite programs ◦ UAV’s can be deployed daily

 Stationed UAS on the farm  Weather Station  Pre-programmed Route  Inductive Charging  Secure Housing  Data Transfer to the Cloud  Daily Deployment and Information Upload  Interpretation & Analysis using strike points and red flags via text or

Discovery, Diagnosis, Documentation

 AIMQ 2.0 Pilot Programs ◦ USDA Top 10 and Top 100 Retailers ◦ Large North American Distributors ◦ Larry Fiene – Business Manager for Winfield  Operators are using the 3D Analysis Scouting Procedure ◦ Discovery ◦ Diagnosis ◦ Documentation

 1 st Step in 3D Analysis  Goal… ◦ To discover anomalies in the field quickly. ◦ Anomalies can be good or bad.  Ex. Side by side trials showing performance over competitors.  Ex. Discolored splotches suggesting nutrient deficiency.  Accomplished by… ◦ Flying about feet above the crop. ◦ Altitude allows for expanded field of view  Hundreds of acres  Looking for… ◦ Discoloration ◦ Low populations ◦ Swaths of plant damage or disease

 Farmer in Northern IL drew an X in one of their large fields advertising their nutrient package.  Great example of Discovery Phase.

 Another great example of the Discovery Phase.  Video Link ◦ ◦ At 1:48 mark 3 dark green stripes ◦ Striping is caused by side by side stimulant trials ◦ Crop was 1 ft. taller in treated stripes ◦ Product has produced significant yield increases in diverse grouping of crops.  Corn Trials – 7.5 to 40 bu advantage over untreated checks.

 2 nd Step in 3D Analysis  Goal… ◦ To get a closer look at anomalies in the field. ◦ Anomalies can be good or bad.  Ex. Plant height or girth in side by side comparisons.  Ex. Damage to leaf tissue caused by disease.  Ex. Insect damage to leaf tissue or crop fruit.  Accomplished by… ◦ Flying several feet above the crop or right above canopy. ◦ Altitude allows for pinpoint views in anomaly area.  With Ultra-HD resolution, zoom into 25% of picture and still viewing 1080p  Looking for… ◦ Leaf Tissue Damage ◦ Specific Disease Characteristics  Ex. Size, shape, color of the tissue lesions ◦ Specific Bug Identification and/or Indicators  Ex. Large insect identification  Ex. Pattern of leaf tissue damage

 Great example of the Diagnosis Phase.  Zoom in to see insect larvae.

 Another example flying right over the canopy.

 3 rd Step in 3D Analysis  Goal… ◦ To get the grower the best, most up-to-date, and safest information.  Birds-Eye-View of the field.  Pictures and Videos can be viewed instantly.  Saving to the Cloud (Google Drive as an example), keeps information saved and viewable from anywhere with an internet connection. ◦ To establish a better relationship with the Grower.  Receives a multimedia presentation of scouting.  Who wants to write or read a long scouting report?  Instead, do a 5-8 minute flyover and overlay some sound of what you see.  If a picture is worth a thousand words, what is a video worth?

 All data is saved to a Micro SD Card. ◦ Upload Straight Video OR Perform Minor Editing ◦ Document the data with the Grower

 Huge pressure from Corporate America and Entrepreneurs to speed up integration.  FedEx Example ◦ Goal: To lower International Shipping Costs by 10X ◦ No Pilots, no support staff, no living space, more efficiency

 (Sec. 332) Requires development of a plan to accelerate the integration of UAV’s into the NAS by September 30,  (Sec. 334) Requires the expedited creation of a certification process and work with the appropriate government agencies to simplify the process.  (Sec. 336) Prohibits the FAA Administrator from promulgating rules or regulations on model aircraft flown strictly for hobby or recreational purposes and meeting certain other criteria.

 Below 400 Feet – To avoid manned aircraft.  Over Unpopulated Areas – To maintain privacy.  Within Line of Sight – To promote safety.  “Non-Commercial Use” – To maintain hobby status. Boeing ScanEagleAeroVironment Puma

 Chief Executive of Volt Aerial Robotics ◦ "The FAA doesn't have inspectors running around the heartland looking for people with UAVs.“  FAA Spokesman – Les Dorr ◦ "We really would only pursue a civil penalty if someone was operating an unmanned aircraft in a reckless manner," -FAA spokesman Les Dorr.

 “Farmers may operate an unmanned aircraft over their own property for personal use … Guidelines for the operation of model aircraft, such as those published by the Academy of Model Aeronautics, may be used by farmers as reference for safe model UAS operations.”

 Prohibits operation of drones with a “lethal payload” by agencies including; ◦ Law enforcement ◦ Corporations ◦ Foreign governments.  Law enforcement may not gather evidence with drones except with a warrant or for active training purposes.  Evidence collected without a waiver is not admissible in court.

“Canada is at the Vanguard of UAV Regulations.” “Canada is Number 1 in North America.” - DIY Drones

 Amateur/Hobbyist/Non-Commercial Status ◦ Classification – Operating Model Aircraft ◦ Model Aircraft operate outside UAV regulations ◦ Regulatory Body – None  Professional/Profiting/Commercial Status ◦ Classification – Operating a non-Model Aircraft ◦ UAV is no longer a model aircraft when:  Over 35 Kg  Owned by a company not an individual  Used for profit ◦ Regulatory Body – Transport Canada

 When Model Aircraft becomes a UAV ◦ Transport Canada Requires:  Special Flight Operations Certificate (SFOC)  Need a SFOC every time you fly in Canadian Airspace  Obtaining Certificate is Free and Common  SAFETY HAZARD OR IMPEDIMENT TO REGULAR AIR TRAFFIC?

 Reviewed by Transport CA – Regional Offices ◦ Due 20 days prior to flights  Required Information ◦ Name & Address & Contact Information  Applicant, Operation Manager, Ground Supervisor ◦ Purposes of Operation ◦ Dates and Times of Operation ◦ Pertinent Flight Data ◦ Emergency/Contingency/Safety Plans ◦ Area to be flown  Satellite Image, Topographical Map, Aerial Photograph, etc. ◦ Altitudes & Routes of Operation

 May 18th to September 28th 2012 ◦ Every Friday between 9am and 11pm  Alternative date - Friday between 4pm and 6pm  Alternative date - Saturday between 8am and 6pm  Description of the craft  Farmer note indicating safety of flights  Aerial/satellite photo for area of operation ◦ Takeoff and landing zones marked ◦ Notation of obstacles ◦ Indication of operating boundaries ◦ Projected flight path marked  Transport Canada may also request a demonstration of you/your craft.

 Video Links ◦ Project Answer Plot  ◦ Over 200 videos under keywords:  AIMQ II  AIMQ 2.0

COMPLEMENT

 What are Bio Stimulants? ◦ Products or organisms that impact growth and development, or the defense of plants. ◦ In the U.S. the primary bio stimulants sold are:  Beneficial microbes  Mycorrhizae, pinicillium bilaii, rhyozbactor, or bacillus stubillus  Plant extracts  Seaweed extract, plant teas, and syrups.

 Bio-Stimulants operate in the rhizosphere & rhizoplane. ◦ The rhizosphere is the volume of soil surrounding, and under the influence of plant roots. ◦ The rhizoplane is the plant root surfaces, and strongly adhering soil particles.

 Improves Soil Biology ◦ Healthy Soil Is…  Rich in nutrients necessary for plant nutrition.  Contains sufficient minerals for plant nutrition.  (ex. B, S, Zn).  Contains organic matter that improves soil structure.  Soil pH is at a level optimal for crop.  Contains microorganisms that support plant growth.

 Most soil biologists say that Midwest soils contain less than 5% of the origin beneficial microbe populations. ◦ Partial list of products that kill beneficial microbes:  Potash (chloride), UAN (ammonia), Anhydrous (ammonia), Instinct, N-Serve, Agrotain, Bifenthrin, Terbophos, Acetochlor, Metoalochlor, Headline, Quadris, Quilt, Stratego, Acceleron, and glyphosate.

 Yes…  Soils contain a tremendous diversity of microflora, and enzymes that breakdown toxic substances and return a natural balance to soil ◦ Substances that promote beneficial microbes:  A. Plant extracts and decaying organic mater, manure, lime, starches, sugar, water, B-Vitamins, natural fats like glycerol, proteins, and amino acids, organic nitrogen, calcium, magnesium, boron, phosphorus, sulfur.

 Supply substances that offset the antagonism of fertilizers, and crop protection products giving the Beneficial's a chance to re- establish in the rhizosphere.

 Our introductory product will be called Complement ◦ Complement contains plant extracts to re-establish beneficial micro organisms in the soil after fertilizer and crop protection chemicals have sterilized or greatly reduced their numbers.  Complement Contains: ◦ Plant extracts, starches, sugar, B-Vitamins, natural glycerol, proteins, and amino acids, cytokines, IBA, GA3, IAA, organic nitrogen, calcium, magnesium, boron, phosphorus, sulfur.

 Objective is to feed the soil microbes and re-establish the naturally occurring Beneficial's, while supplying badly needed boron earlier in the life cycle.

28% UAN applied with SureStart and Complement 28% UAN applied with SureStart alone

Untreated Soil Soil Treated with YieldEDGE BioBoron

Untreated Soil Soil Treated with Complement

Complement applied to Gene Stieger's Winning NCGA Plot in 2013  Results ◦ Treated trials  312, 315 and 322 bu. ◦ Untreated  275 bu. 3-Time NCGA Champion

 Based on historical experience growers could become financially challenged and reduce their input purchases over the next few years.  Complement will provide growers with a biological nutrient source that can enhance yields at low costs to the grower.  Complement-B can be applied with UAN to re-establish beneficial microbe activity.

Complement o Promotes Nutrient Uptake o Fewer Crop Inputs Needed o Naturally Occurring Nutrients o Fewer Mineral-Based Nutrient Needs o Improved Water Quality Abroad o Promotes Soil Biology o Helps w/ Soil Retention o Lower Water Usage by Plants o Prevents Leaching o Improves Water Quality

 Video Links ◦ Beans w/ Biological Stimulant Application  ◦ Over 200 videos under keywords:  AIMQ II  AIMQ 2.0

 Cloud-Enabled Flash Drive ◦ Captures Data from the Monitor and sends to cloud.  Cloud: DMZ Server housed in Madison, WI.  Brand Independent ◦ For Use In;  CASE IH/New Holland  John Deere  Caterpillar  Ag Leader  Trimble  Etc.

 Crop Intelligence for the Farmer ◦ Saved online - Avoids pitfalls of physical storage media. ◦ VRT Mapping for Next Year.  Business Intelligence for the Farmer ◦ Yield Information shows ROI  Year to year comparisons  On Demand Comparisons  Online access anytime, anywhere with internet connection.  Collaborative Decision-Making ◦ Information can be shared instantly with trusted advisors.  Agronomist, Seed Dealer, Crop Consultant, etc.  Near Real-Time

 Decisions can be made on data rather than guesses. ◦ Hybrids, Seed Treatments, Tillage, Biological Stimulants, etc.

 On/Off Switch ◦ Unit is always running when plugged in. ◦ On – Prompts Yield Link to act like flash drive.  Asks farmer on yield monitor if he wishes to save. ◦ Off – Prompts Yield Link to auto-save.

 VRT Mapping  Hybrid Selection  Nutrient Inputs  Seed Treatments  Biological Stimulants  Business Intelligence  Commodity Trading ◦ Near RT Information ◦ Cumulative Information

 Inexpensive Soil Probe ◦ Goal $150-$250 ◦ More Data Points ◦ Soil Moisture ◦ pH Level ◦ Soil Temperature ◦ WIFI Enabled ◦ Data Transfer to Yield Link ◦ Data Transfer to Phone

 Cloud Computing ◦ Drone ◦ Combine

 Video Links ◦ Project Answer Plot  ◦ Over 200 videos under keywords:  AIMQ II  AIMQ 2.0