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 ABS projections tell us that: ◦ Population increasing ◦ Median age increasing ◦ Population aging  What do today’s trends tell us: ◦ Mobile ◦ Technology savvy ◦ Online purchases ◦ Data 3

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 Unconnected:  By choice or by situation  6% of population don’t use a mobile phone  19% of homes don’t have internet connection  54% of 65+ don’t have an internet connection  75% of remote Indigenous households have no internet connection  50% of people with disabilities and over the age of 65 don’t have internet connection  34% SME’s don’t have a website  Poorly served:  6% premises unable to access fixed broadband services  60% of premises are in category D or E fixed broadband  Struggling:  >2/3 homeless had difficulty paying mobile phone bill in last 12 months  Dissatisfied: 22% dissatisfied with service costs for internet 30% dissatisfied with fixed line telephone rental costs. 138,946 new complaints with the TIO 9

10  Economic growth  Network externalities  Studies predict a 10% increase in broadband penetration results in: ◦ economic growth by 1.38% in low and middle income countries (World Bank) ◦ 1.5% faster rate of labour productivity growth (Booz & Co) ◦ 0.1% and 1.4% growth in GDP (McKinsey & Co).  Doubling broadband speed will contribute to 0.3% growth in OECD countries. (Rohman and Bohlin, 2012)  Cost saving of between 0.5% and 1.5% occurred in energy, transport, healthcare and education over a ten year period as a result of investment in broadband (OECD).  ACMA mobile broadband

 OECD study on governments use of social media  People follow people not institutions  People discuss politics and services online  Strategy – pull or push  Promoting services  E.g. Apple  Empower, enable, support services  E.g. Denmark  Marginalised 11

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Communications Benefit Market Barriers 13

 Multi – dimensional  T&C’s, payment methods, upfront costs etc.  Market  Plans, payment methods etc.  Intervention mechanisms  US – Linkup versus Lifeline – subsidies for initial telephone connection have a greater impact than subsidies for monthly telephone charges.  Sweden – hardware and software broadband subsidies  Education 14

Innovation Technology People 15

Review and update Strategy Range of options for consumers Affordable Full coverage of technologies New technology reach full coverage within a short period Available High penetration rates of technology Adoption Penetration levels the same across societal groups Access Equality Independent performance benchmarks for services Complaints addressed quickly Quality & Assurance 16

Communications 2030 Government and bodies Regulators Content Providers Telecom Companies Businesses (small and large) Consumers and representative bodies 17