Designing Your Future: Key Trends for Associations and the Professions Alison Lemke, M.A., M.P.A., CCC-SLP ASHA Vice President for Planning Presented to the Kansas Speech Language Hearing Association Convention October 1, 2010

Designing Your Future “Designing Your Future: Key Trends, Challenges and Choices Facing Associations and NonProfit Leaders.” (2008). Source developed by the American Society of Association Executives (ASAE) and the Center for Association Leadership. Provides associations with information on 50 societal trends and perspectives on the future global environment.

Why study societal trends? To become well informed about the state of the professions, Kansas professional issues, national professional issues and other background information needed to plan well for the future. Societal trends affect our members and our organizations. ASHA seeks to position the professions and our national organization competitively in the future environment, and to support our state associations.

STEEP Categories Trends originate from various environments known as STEEP categories: – Socio-Demographic – Technological – Economic – Environmental – Political

Themes for ASHA Generational Impacts A Diverse Future Clinical Population Outlook Technology Marches Forward Financial/Economic Caution Global Directions Expectations for Social Responsibility

Generational Impacts Baby Boomer retirement and unretirement; talent shortages Born Redefining our notions of retirement and workforce demographics Retirees may continue to work out of financial necessity or for personal fulfillment

Generational Impacts Generation “Y” (Millenials): digital, “civic”, and connected Born “Digital natives-always on, always connected” Active team members Civically engaged

Generational Impacts Redefining work-life balance Re-evaluating what constitutes the right work-life blend Tradeoff between income, consumption, and working hours Younger workers place greater importance on balance than older generations have

Generational Impacts Education falling behind employers’ expectations Perceived gaps between the capabilities and aptitudes of high school and college graduates and the needs of industry, especially in terms of written and verbal communication skills.

A Diverse Future Increasing political and economic impact of diversity- minorities now one-third of the U.S. population. Future U.S. growth fueled by rising immigration One in five Americans could be an immigrant by 2050 Some states will be “majority minority” states Tests attitudes and tolerance in neighborhoods, schools, and work environments

Clinical Population Outlook Rising life expectancy; aging global populations Wide-ranging implications related to wealth distribution, pensions and social services, healthcare, financial services, consumer spending, industry sector makeup, labor markets, and political policies.

Clinical Population Outlook Funding and chronic diseases shaping healthcare challenges Healthcare will remain front and center as a priority issue for government, employers, and citizens during the next years Wide range of age and lifestyle related diseases

Technology Marches Forward Growing popularity of online education relative to that of classroom-based courses Younger generation expects at least part of education to be delivered on-line Implications for professional development and continuing education required for certification

Technology Marches Forward Internet continues transforming government, governance, and business Commerce is changing, with web reducing complexities of business transactions and expanding channels for media consumption, communication, and engagement.

Technology Marches Forward Social media explosion creating new approaches for engagement, communication, publishing, and marketing Social media services such as MySpace, Facebook, YouTube, Linkedin, and Flickr expected to attract one billion users within five years

Financial/Economic Caution Growing financial market risks and uncertainty Economic recession in the U.S. may have turned the corner, but course of recovery appears lengthy and uncertain.

Financial/Economic Caution Rising U.S. personal and federal indebtedness; changing patterns of U.S. income, wealth, and savings Personal savings rates have been declining for two decades U.S. national debt has risen dramatically Massive divergence in wealth, income and savings across age groups and cohorts High unemployment, stagnant wages

Global Directions Global talent shortages increasing with economic growth; uneven economic growth Pace of global development places immense stress on global talent pool Economic growth patterns will vary across the world, with economies of Asia, Africa, the Middle East, and Latin America expected to show the greatest growth Growing role of non-state actors in global events

Expectations for Social Responsibility Global consumption patterns challenge Earth’s resource capacity Human populations are using up Earth’s natural resources at a rapid rate

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